Arrests Made in $400,000 Retail Warehouse Burglaries

first_imgThe Florida attorney general’s Office of Statewide Prosecution in cooperation with Hillsborough and Miami Dade authorities have announced the arrests of four men in connection with an organized retail crime ring that allegedly carried out a series of retail warehouse burglaries across the state, including the Tampa and Miami areas. According to the investigation, the defendants not only burglarized multiple businesses, but also stole vehicles to help carry out the crimes.During a warehouse burglary on September 4, 2015, suspects entered Global Beauty Image, and stole over $100,000.00 worth of shampoo and miscellaneous beauty products by breaking through a wall adjoining the warehouse section and a neighboring business, Hillsborough County deputies said.On September 19, 2015 investigators say the suspects stole two white Ford Econoline vans which were then utilized in a warehouse burglary at a business located within the same complex. Forced entry was made by smashing through a wall of the Tampa warehouse, where approximately $300,000 worth of surveillance equipment including digital cameras and digital video recording devices was stolen. Investigators state that the suspects loaded the equipment into two stolen vehicles and fled south on Interstate 75 with the merchandise. The vans were recovered in Miami.- Sponsor – During the course of the ensuing investigation, authorities learned of a similar warehouse burglary at a battery retailer in Doral where the suspects allegedly broke through a business wall with a sledge hammer, stealing cases of Kodak Max batteries and loading the stolen property into a van parked outside.Based on the results of the investigation authorities have arrested Eduardo Batista, 48, of Hialeah; Yosvany Batista, 30, of Miami; Alberto Diaz Napoles, 48, of Miami; and Alberto Hernandez Napoles, 28, of Miami on charges of conspiracy to commit racketeering, grand theft over $100,000 and grand theft of motor vehicles.Warrants were issued for Isoil Polo, 36, and Marcos Rodriguez, 20, both of Miami on the same charges.“A lot of times these cases are exported to Miami and then they’re exported to other parts of the world and they get big money out of that,” said Hillsborough County Sheriff spokesperson Larry McKinnon. “We’re excited to be able to shut down such an organized network of burglaries that have reached out through the state of Florida.” Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Where Does Android Register on Google’s “Evil” Meter?

first_imgWhat it Takes to Build a Highly Secure FinTech … Role of Mobile App Analytics In-App Engagement sarah perez Related Posts Tags:#Google#mobile#news#web center_img Why IoT Apps are Eating Device Interfaces As we mentioned briefly last night, Google is going to attempt to reintegrate Android into the main Linux kernel – the code had been booted in December because it was “no longer being cared for,” according to Greg Kroah-Hartman, the Novell developer who maintains the staging, USB and driver core for Linux. The reintroduction process will take years, says Google open source programs manager Chris DiBona. On the one hand, it’s good to see Google trying to do the right thing by the open source community, but on the other hand, the argument could be made that Google appropriated Linux for its own for-profit ends without giving back.This move has been dubbed by some as “evil,” (in reference to Google’s infamous company motto, “Do No Evil”). The issue: Google forked Android’s development into private branches, implemented a closed code review process and and then trademarked the “Android” name all while providing an incomplete public software developers kit which is missing several key items needed to build a Android-based handset. Open? No. But is that evil?The Arguments as to Android “Openness”…or Lack ThereofVision Mobile’s research director Andreas Constantinou makes these same points and more over on the blog run by the market analysis and strategy firm. The post, entitled “Is Android Evil?” is worth reading in its entirety. But we’ll summarize some of the main points here by snipping out a handful of his top arguments as to why Android isn’t really open source software: Private branches: As noted above, select partners (OEMs mostly) have access to private codelines that are estimated to be 6+ months ahead of the public SDK. This allows them to stay competitive.Close review process: All code reviewers work for Google. Few outside contributions get in with no explanation as to why.Speed of evolution: Google innovates on Android so quickly that OEMs have no choice but to remain close to the company in order to get in on the new features and bug fixes.Incomplete software: The public SDK lacks radio integration, international language packs and operator packs. Android is a trademarked name. Private roadmap: The published roadmap is a year out of date. You have to contact Google to see the private one. Constantinou makes a few other arguments, too, like how the Android Marketplace is controlled by Google for example, but that’s not really as important to this issue – especially since there’s no Apple-like review process when it comes to accepting new applications. Another argument to Android’s not-so-open nature is that Google chose the Apache license so the derivative code doesn’t have to be contributed back. Google’s DiBona dismissed this, claiming differentiation is good and enables commercial vendors to succeed, according to the ZDNet report. Profit Isn’t EvilCommercial success with Linux isn’t a new (or “evil”) idea, though. Distributions like Redhat, SuSE, Oracle Unbreakable Linux – heck, even Tivo – among many others have turned a profit thanks to Linux. That’s not evil, that’s just good business. But the issue here is that Google is succeeding commercially on top of Linux while making changes to Android that are not shared with the community. Meanwhile, they get to promote “Android” as “open,” when, in reality, that doesn’t appear to be the case. The question we ask now is this: does this make the Android business “evil?” Or does Google get a pass since Android is far more open, comparatively speaking, than most other mobile operating systems today? Where does Android fall on Google’s “evil meter? in your eyes? The Rise and Rise of Mobile Payment Technologylast_img read more

Blackberry Banned in UAE & KSA: This Week in Online Tyranny

first_imgcurt hopkins Related Posts Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market The United Arab Emirates and the Kingdom of Saudi Arabia have both elected to ban the Blackberry, More specifically, it is a pseudo-crime to use Blackberry’s messaging and other services. 18-year-old Emirati Badr Ali Saiwad Al-Dhohori has been imprisoned since the 15th of July. I suppose it might still be legal to use it as a paperweight, though I wouldn’t bank on it. The bans started in UAE, where users were messaging about the increase in that country’s gas prices. In Saudi, beginning tomorrow, the country’s mobile services will simply shut down all Blackberry service. The UAE plans to follow the KSA’s lead but not until October. It is not uncommon in the Arabic world for authorities to suddenly see a service as a threat and overreact. Russia blocks YouTube. Nationalist extremist propaganda has inspired a Russian judge to block YouTube, three library websites and one other, instead of targeting the offending videos. An ISP in an east Russian city will be obliged to block these services starting August 3. Uyghur website owner sentenced to jail time. Dilshat Perhat, manager and owner of the Diyarim website was sentenced to five years on July 21. This action is part of a wave of harassment and Web blocking in that part of China. Wikileaks volunteer detained and U.S. Army increases investigation. Jacob Appelbaum, who works on the excellent Tor onion router project and is also a Wikileaks volunteer, was detained at Newark Airport near New York. He was reentering the country from Holland and was held for three hours and interrogated by Immigration and Customs Enforcement and U.S. Army officials. Appelbaum had previously given a speech when Wikileaks’ leader Julian Assange was unwilling to enter the U.S. Wikipedia blocked in Iran. Global Voices’ Tal Pavel does a service by explaining an aspect of online censorship that confuses many people. Westerners, in particular, expect that a country has either wholly blocked something or has not blocked it at all. If it isn’t wholly blocked, that is “proof” that people are overreacting. Alas, not so. A Web Developer’s New Best Friend is the AI Wai… “We mention the example of Balatarin here as a testimony to the phenomenon that exists in Iran for for many years: websites that are blocked permanently in the country, while others are blocked from time to time due to specific causes.“In addition, the Iranian authorities had coped with the situation of differences in Internet filtering policies. This is due to the existence of many Internet ISPs which fulfilled the government’s policy in different ways. Which creates a situation in which sites are blocked in one region but available in another area.”This happens often, for example, in China. Another element that Pavel doesn’t mention is that this incompleteness of censorship can benefit a regime. It allows them plausible deniability and saves money. Whole-cloth censorship is very expensive, time-consuming and attention-attracting. This method is none of those things. Tags:#Government#international#web Top Reasons to Go With Managed WordPress Hostinglast_img read more

Line-ups: Milan v Lecce

first_img Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: Stefano Pioli makes his debut on the Milan bench by hosting Lecce, with Rafael Leao sending Krzysztof Piatek to the bench and Lucas Paqueta in midfield. It kicks off at San Siro at 19.45 UK time (18.45 GMT). You can follow all the build-up and action as it happens on the LIVEBLOG. The Rossoneri sacked Marco Giampaolo after losing four of the opening seven rounds, bringing in former Lazio, Inter and Fiorentina boss Pioli. It’s an extra special day for the Coach, as it is also his birthday, but there will be no celebratory chants from the crowd, as the ultras in the Curva Sud announced they’ll be on a silent protest throughout. Davide Calabria and Samu Castillejo are suspended, with Giacomo Bonaventura and Mattia Caldara injured, so Andrea Conti is at right-back and Mateo Musacchio returns from his ban. Pioli moves to a 4-3-3 formation with Lucas Paqueta and Lucas Biglia in midfield, while misfiring Krzysztof Piatek is benched in favour of Portugal Under-21 international striker Leao in a more central role. He is flanked by Suso and Hakan Calhanoglu, despite reports that Ante Rebic would get his first start. Lecce have impressed with their attacking approach and high press following promotion from Serie B, even if the results haven’t always reflected the performances. Giannelli Imbula is out injured, but Coach Fabio Liverani picks Marco Mancosu as the trequartista supporting Filippo Falco and Khouma Babacar. There’s a familiar face, as Gabriel was for many years on the Milan books, but joined Lecce as a free agent. Gianluca Lapadula had a brief spell at San Siro and he is on the Salentini bench. Lecce have only ever beaten Milan once in 30 Serie A visits to San Siro, 2-1 in October 1997, along with two draws and 12 defeats. They’ve lost their last eight in a row here. Milan: G Donnarumma; Conti, Musacchio, Romagnoli, Theo Hernandez; Paqueta, Biglia, Kessie; Suso, Leao, Calhanoglu Milan bench: Reina, A Donnarumma, Bennacer, Piatek, Borini, Rebic, Krunic, Duarte, Gabbia, Rodriguez, Brescianini Lecce: Gabriel; Meccariello, Lucioni, Rossettini, Calderoni; Tabanelli, Tachtsidis, Majer; Mancosu; Falco, Babacar Lecce bench: Vigorito, Riccardi, Vera, Petriccione, Benzar, Lapadula, Shakhov, Farias, La Mantia, Rispoli, Lo Faso, Dell’Orco Ref: Pasqualast_img read more

Will Shikhar Dhawan-Murali Vijay Test opening pair click in Australian conditions?

first_imgIf Dhawan and Vijay click, India can in every way put up a strong batting performance on Australian soil.Australia and India now get ready for a four-match Test series starting Tuesday in Adelaide as players of both the teams seem to have gathered themselves after the untimely death of Phil Hughes. Time to move on and get back to cricket, and some say that Hughes himself would have also wanted that way. Last time when India had travelled to Australia, there were experienced players in the team but still were handed a 4-0 drubbing. On this tour, however, the Indian Test side has relatively new players, but seasoned enough to fight back the Aussie resilience. Over the years, India have found it difficult to find a steady opening pair for Tests, though Virender Sehwag and Gautam Gambhir did well for a decent period of time.  Both of them are no more in reckoning with Shikhar Dhawan and Murali Vijay taking their places. Vijay with a tight technique has adapted well both at home and in overseas conditions, but Dhawan in England struggled against quality bowling of James Anderson and Stuart Broad. The left-handed batsman’s technique got exposed in seaming conditions failing to negate swinging deliveries and returned with poor scores of 12, 29, 7, 31, 6, 37. In the two warm-up games in Australia also, Dhawan’s struggle continued with scores of 10 and 0. On the other hand, Vijay during the England tour got a hundred and two half-centuries from five-Test matches. He also seems to have settled well to the bouncy tracks of Australia by raking up two fifties in the two tour matches ahead of the actual Test series. The pitches in Australia won’t have demons as such compared to England, where the ball does a lot more off the track. While the Australian pitches will offer true bounce and once a batsman gets his eye in can go the distance to make big runs. These two warm-up games would have given the Indian batsmen a sense to get used to the bounce. But the Australian quicks – Mitchell Johnson, Peter Siddle, Ryan Harris and Josh Hazlewood won’t make life easier for Indian batsmen, especially for Dhawan and Vijay. In England, Vijay and Dhawan failed to hold up one end, which exposed the middle order early in the innings. The selectors to be on the safer side have drafted an extra opener in KL Rahul if one of the two openers find difficult to get their act together. Rahul was part of India A side that toured Australia earlier this year where he got a fifty, but it was Naman Ojha who scored heavily with a double hundred and two centuries. This proves that batting won’t be difficult if batsmen decide to apply and graft at the crease. If the opening pair of Dhawan and Vijay clicks, India can in every way put up a strong batting performance on Australian soil. Added to that a confident pair of openers can do a world of good for the other batsmen following them.advertisementlast_img read more

Injured MS Dhoni shows no discomfort in India’s practice session

first_imgMS Dhoni is recovering from a thumb injury.Injured Indian captain Mahendra Singh Dhoni attended an intense training session at the Adelaide Oval on Sunday showing no sign of discomfort on account of his right thumb injury, raising the prospect of his participation in the first Test against Australia starting December 9.The injury initially forced him out of the first Test and batsman Virat Kohli was named as the stand-in skipper for the match. Dhoni joined the rest of the team on Friday and after a day’s rest attended practice, facing the Indian fast bowlers at the nets.Ishant Sharma and Varun Aaron were the most spirited of the bowlers as they worked up genuine pace and beat the bat of frontline batsmen Shikhar Dhawan, Murali Vijay and Cheteshwar Pujara on several occasions. Dhoni also faced the in-form pacers on one of the three practice pitches.Offspinner Ravichandran Ashwin and newcomer Karn Sharma occupied one of the pitches while the third one was used by the batsmen to face throw-downs.last_img read more

Yee-Haw! SEM Roundup with HubSpot in Austin, Texas!

first_img Originally published Jun 26, 2008 10:09:00 AM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack All ya’ll marketing cowgirls and cowboys get saddled up for the SEM for SMB showJuly 16-17 in Austin, TX.  HubSpot and others will be rounding up some great seach engine marketing tips for you to herd back to your marketing ranch after the show.  Hear me yack for a while, and you can also head to the HubSpot ranch (our booth) if you have a hankering for more. [End embarrassing and poorly done Texas cowboy talk here.]SEM for SMB – July 16-17 in Austin, TX – 3 Free PassesWant to go to the show for free?  I have 3 passes I can give away.  The first comments on this article that have a funny or compelling reason why I should meet you at the SEM for SMB event will get a free pass.  (If you take a free pass and do NOT attend the show, be warned that you will forever suffer my wrath.)For those of you who miss out on the free passes or just have a huge expense account, you can use discount code hubspotvip to save $50 and attend the show for just $145 if you register by July 1.  You can still use the code after then, but the price goes up.PS… Inbound Marketing Summit – September 8 in Cambridge, MAAnd for those of you who can never get enough HubSpot Love, check out in September just around the corner from HubSpot HQ.  We’ll be dishing out info on SEM, blogging, social media, landing pages, closed loop marketing, marketing analytics, and more.  Did I mention Seth Godin and David Meerman Scott are speaking?  I cannot wait for this event and hope to see you there as well. last_img read more

What Are Your Road Blocks to Inbound Marketing Success?

first_img – Lack of awareness (or in some cases flat-out denial of something’s importance) is very real but not one that most people like to admit to. Being unaware of something simply means you are uninformed. This is an easy one. The resources here at HubSpot alone are enough to help one understand more about Internet marketing than they might imagine. There are other great resources like blogs ( Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and the owner of FT Internet Marketing Search Engine Land It usually is not prudent to jump into everything right away. In fact, many SMB’s are scared off by the fact that there is so much to do that they choose to do nothing while using time, money and resources as their deflectors. Working with small- and medium-sized business owners and marketers there are a few recurring themes that are not going away, despite mounting evidence that they should. time 3. Strategy Marketing Pilgrim HubSpot Free Trial In conclusion, while this is a very general overview of the things that can help the SMB understand and eventually embrace Internet marketing, there is more. If you had the chance to ask any question that could help you “get over the hump” what would it be? , 1. Education Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. – A word of caution here. It makes sense that you should seriously consider having a professional make a full assessment of your current Internet presence and the opportunities that exist moving forward. A great first step is HubSpot’s , . While this is a great overview there is much more to consider with regard to the details and nuances that are important parts of the Internet marketing. You can easily move into an executable strategy based on an assessment that includes a detailed analysis of the competitive environment you will encounter and the possible Internet marketing options that exist for your business. Some common excuses for SMB’s not paying greater attention to their online presence include 2. Assessment Small Business SEM ) that can provide the insight needed to gain a comfort level with Internet marketing as well. Topics: , money and resources. These are standard ‘excuses’ that keep them from having to make a decision that may require significant change to their business but that could ensure success moving forward. These excuses are actually a form of business sabotage that can seriously effect the future of their organization. Start your trial now! First, the number of small and medium businesses that even pay attention to their online presence in a genuine fashion is surprisingly low. Many small-business types claim that they have always done business a certain way (referrals, personal networking, Yellow Page advertising, etc) and that the Internet is not as critical to them. Be bold and don’t worry how you appear. Your bottom line is about results and if you need to step out and admit you need help you may be pleasantly surprised with the outcome. Website Grader What is getting in your way of success with Internet marketing? The real reasons for not paying the appropriate amount of attention to Internet marketing for the small and medium businesses are much more visceral or gut level. They are lack of awareness — and even fear.So how does an SMB overcome the two hurdles of fear and “not knowing what they don’t know?” Here’s the 30,000 foot flyover version. – Having a well thought-out and researched Internet marketing strategy goes a long way to alleviating the fear that exists from the unknowns of Internet marketing. Often it feels like the SMB should be doing EVERYTHING Internet-marketing-related including search engine optimization, paid search, social marketing, local search and more. A solid Internet marketing strategy will help you recognize where you should start and to what degree. You may eventually incorporate all of the Internet marketing options available (if they will produce a positive return on investment) but to start, it is best to crawl before you walk. Originally published May 7, 2009 8:30:00 AM, updated October 20 2016 . Inbound Marketing This post was written by Frank Reed, a blogger at last_img read more

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

first_img Landing Pages Originally published Oct 28, 2011 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there’s any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. Does the anatomy of your landing pages include all of the following crucial elements? If not, it might be time to conduct a few landing page makeovers…The Anatomy of an Effective Landing Page1. Headline: As the first thing your visitors will likely see when they ‘land’ on your landing page, having a clear and concise headline is critical. Use your headline to sum up your offer as clearly as possible. If it’s an ebook, say it’s an ebook. If it’s a webinar, say it’s a webinar. What kind of ebook or webinar is it? What will visitors who convert on your page receive?2. Hidden Top/Side Navigation: Reduce friction as well as your landing page’s bounce rate and increase the chances your visitors will stay on your page by hiding any top and side navigation bars from your page. The last thing you want is for something else to catch their eye and distract them from completing the form.3. Context: Below your main headline, consider using a sub-header to provide a little bit of information about the benefits and value. If your visitor decided not to read further, would it be enough to entice them to complete the form anyway? Next, add some context to your offer. Why should this offer be valuable to your visitor? In our example above, visitors discover that landing pages are effective for 94% of B2B and B2C companies. This should help them to understand why they are important and why they should learn how to build effective landing pages, setting them up nicely for the ebook offer.4. Value: In many cases, your sub-header and context won’t be quite enough to motivate your visitor he or she should download/register/sign up for your offer. Use the rest of the text on your landing page to explain the value of your offer clearly and simply. Use bullet points to demonstrate clear takeaways and break up large blocks of text, and keep it brief and to-the-point. What will the person get out of your offer? Will they learn how to do something? Become more knowledgeable about a specific topic? How will the information be presented to them? In our example, visitors will receive a “26-page guide.” No question about it!5. Image: It’s always wise to include a relevant image on your landing page. Try to match that image with the offer. For example, if you’re offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar’s presentation cover slide. This will give your landing page visitors a tangible idea of what they’ll receive: “If I complete this form, I’ll get a 26-page guide that looks like that.” Images can also make a landing page much more visually appealing.6. Lead-Capture Form: This is the element your landing page simply cannot function without. Your lead-capture form is the place where your page visitors will supply information in exchange for your offer. It’s also what converts those visitors into precious little sales leads. As a best practice, only ask for information you need from your leads in order to effectively follow up with and/or qualify them. It’s ultimately up to you to decide how many or how few form fields to include. Generally, longer forms will result in fewer but more qualified leads, and shorter forms will result in more but less qualified leads. Determine what works best for your business by testing and solving for your specific lead generation goals. Just keep in mind: visitors are very protective of their contact information, so the more form fields you require, the less likely people will convert.7. Privacy Policy Link: Include a link to your business’ privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind. As we just mentioned, visitors are protective of their personal information. Providing them with information about your company’s privacy policy will help to quell any fears that you’re not a trustworthy source or that you’ll sell their information to other vendors. This should positively impact the performance of your landing page.8. ‘Submit’ Button: At the bottom of your lead-capture form (and as the call-to-action at the top of your form as well), use specific action words so your visitors clearly understand what they have to do to obtain the offer you’re presenting. On the button they click to submit their information, avoid using a general word like ‘submit.’ Eliminate any vagueness, and instead indicate exactly what action your visitors must take. If they’re going to receive an ebook, use a word like ‘download.’ If visitors are signing up to attend a live webinar, use a word like ‘register.’ Will they be receiving a free product trial? Try using the phrase ‘sign up.’9. Social Sharing Buttons/Links: Enable visitors to easily share your landing page with their connections, too by including social media sharing links or buttons for social networks like Facebook, LinkedIn, and Twitter! Don’t miss out on this simple opportunity to extend the reach of your landing page and the content it offers beyond your direct network and reach. More visibility will lead to more landing page traffic and, ultimately, more leads!10. One Single Call-to-Action: It’s important to understand that your landing page should be focused around one single offer. Including calls-to-action for other offers on your landing page is a sure-fire way to confuse and distract landing page visitors from completing your form.The Anatomy of an Effective Thank-You Page1. The Offer Itself: Once your visitor submits their form information, they should be redirected to a thank-you page that explains the next step. If you were offering an ebook, the thank-you page should include a link to the ebook or provide instructions on how they’ll be receiving their ebook copy (perhaps you’ll be emailing it to them, for example). If it’s a webinar they registered for, maybe you will present them with login information. Either way, never leave them hanging. You need to make good on the promise you made by requesting their information. Make the process as simple and easy as possible for your new lead.2. More Social Sharing Links: Just as you did on the landing page, slap some social sharing links/buttons on your thank-you page, too! Just be sure the link you give them to share directs other visitors to the landing page, not the thank-you page. Otherwise, you’ll miss out on some precious leads.3. Social Media Follow Links: In addition to social sharing links, consider also including social media follow links to boost your social following. These links will encourage leads to follow you via your social media accounts on such networks as Facebook, LinkedIn, and Twitter. The thank-page is a great place for this, since people who end up there were already convinced your offer was worth the form submission in the first place. There’s a good chance then, that they might want to be informed about some of your other offers via other channels, too.4. Middle-of-the-Funnel CTA: If you’re regularly offering top-of-the-funnel, educational content such as ebooks or webinars, there’s a chance you’ll have some repeat downloaders. If someone has downloaded ebook after ebook from you, perhaps they’re a little bit further down your sales funnel than the average bear. Consider adding a more middle-of-the-funnel offer like a free trial or product-focused offer to capture those leads who might be ready for that stage in the game.Other Important Landing Page Factors to Consider While all of the above elements are extremely critical to the success of your landing page, there are a few other factors to consider during your quest for landing page domination.1. Testing: In marketing, there’s never a one-size-fits-all approach to things. While the above anatomy highlights important elements, the best way to create the best-optimized landing pages for your business is to test these various elements. Perhaps one layout (form on the left vs. the right) works better for you than another. Test every variable possible to help you come up with the best solution for your particular business.2. Analytics: Always consult your analytics during testing to evaluate results as well as in general to determine the effectiveness of your landing page overall. Refer to metrics such as bounce rate, traffic, visitor-to-lead conversion rate, and overall leads. Use the information you gather from your analytics to make decisions about how to structure your page or tweak certain elements to make them more effective. For example, if your page is generating tons of traffic but just a small number of leads, you likely have a conversion problem. Perhaps you need to shorten your form or make your messaging clearer.3. Promotion: How are people ending up on your landing page? Which sources are generating the most traffic, and where are you lacking traffic? The only way to generate traffic to your landing pages is to promote them! Optimize it with keywords so it gets found in search, share it in social media, create calls-to-actions for it to use on other web pages and blog articles, and link to the landing page in paid marketing efforts such as in display ads.4. Message Consistency: As you’re promoting your landing pages through these other channels, make sure your messaging aligns with the messaging on your landing page. The best way to confuse the heck out your readers is to send them to your landing page expecting something different. Be consistent in your language, tone, and expectations.How are your landing pages faring? What can you do to improve your existing landing pages’ ability to convert traffic into leads?last_img read more

10 Tempting Email Promos Your Prospects Can’t Resist

first_imgIt’s not that your email marketing content isn’t spectacular. But your subscribers may be wondering, “Hey, am I ever going to get the hook up? The insider deal? That little bit of extra-special love reserved just for me?”The answer is yes … well, if you can think of a cool deal to send them. I mean, the straight up X% OFF and BOGO deals feel a little stale after a while, don’t they?If they feel stale to you, chances are your subscribers aren’t drooling over them, either. And if you’re unsure, just take a look at your click-through rates; if they’re stagnating or taking a nose dive, it’s time to get creative with the deals you’re sending to drive clicks and revenue. And as it turns out, social shares and forwards, too — research shows that emails with a promotion or discount receive the most shares (34.7%) as compared with other types of email content. Pretty sweet deal if you ask me.So what kinds of promotions can you send? We dug deep into the recesses of our brains (and our inboxes) to come up with a list of creative deals you can use in upcoming email campaigns that will perk your subscribers right up. Take a gander.10 Creative Deals to Send in Your Email Marketing Campaigns1) Limited SupplyA successful promotion — especially an email promotion that relies on getting someone to whip out a credit card when they’re trolling through an overloaded inbox — needs to instill a sense of urgency. What better way to create that sense of urgency than a dwindling supply? You can make that sense of scarcity even more pronounced using visual cues, like an inventory ticker or counter, to indicate how much of your supply is left and really light a fire under their tuckus. For a promotion of this nature, try targeting first time buyers or those who make infrequent purchases to get them more engaged with your brand; you’ve already established your value with return shoppers.2) “Use-It-or-Lose-It” CreditTechCrunch recently published the results of a Harvard research study on teaching incentives in which they found performance improved not when incentives were given after performance metrics were achieved, but when incentives were given up-front and could be taken away if performance metrics weren’t achieved. This is the principle of “loss aversion” in which people, once they have something, don’t want to give it up. Experiment with this concept in your email marketing deals, too.For example, you might offer a “Use-It-or-Lose-It” credit that gets shoppers to, well, shop. There are two approaches you could take with this: you could either give a credit that’s less than the cost of your products or services, ensuring you still generate some revenue; or you could trust that a one-time purchaser will return and make more purchases in the future, offering a credit that wouldn’t require a recipient to dole out any of their own cash.3) Give Away Your ExpertiseSometimes a valuable action isn’t a transaction — it’s an activity that leads to a transaction. These are the types of deals that matter for businesses with longer sales cycles and/or higher ticket items. Instead of focusing on price, you need an opportunity to build value, and you can do that by giving away your expertise as opposed to percentages off. Offer free consultations, free assessments, free diagnostics, free tutorials, free whatever to get high-quality leads to the point where they’re ready to make a purchase with you.4) Send This Deal to a Friend in NeedLeverage your network’s network (and by extension, expand yours) by incentivizing forwards and shares of your deals. This is particularly effective for segments of your database that are engaged with your emails — they’ll have high open rates and often, high click-through rates — but aren’t actually transacting with your business. In other words, they like you, but they’re not ready to settle down in a house in the suburbs with you. But they’d totally set you up with their friend!You can do this with any deal, but let’s use the last promo idea to demonstrate the principle. Let’s say you’re offering a free consultation to optimize someone’s blog, and this certain segment of your email list just isn’t biting despite all the regular indications that they’re qualified for this conversion event. Send them an email that asks them whether they know any friends who need a little help with their blog. Hey, if they do, they can be the hero that sends them access to a free consultation with an expert that can help them! And there’s something in it for them, too — if their friend books the consultation, they’ll get a $50 credit to a blog-writing service to help keep their content machine chugging.You get a new lead, your recipient gets to be a hero and some free blog content, and their friend gets help with their blog. That’s a win-win-win right there.5) Give Away Something Really, Really Valuable …… that doesn’t cost a lot to you. Many businesses have access to these things, but they overlook them because, well, it’s just no biggie to you. For example, a colleague of ours used to own a website that sold cigars, and he had access to some pretty fancy-pants lighters. His leads and customers loved them, so he sent an email to those people cutting them a deal — buy a certain amount of cigars, and you can have one of the lighters for free. Kind of like a reward for being a great customer! Sometimes people just need that extra cherry on top to incite them to action.6) Thanks for Sharing!Referral bonuses are a fantastic incentive for current customers to share their love for your brand with their network. Thank those who share your email content by giving them a discount on their next purchase, or a credit for your site. You can even reward both the referrer and the person he or she referred by offering them both the discount or credit. This helps keep everyone engaged with your company and coming back for more and more purchases — oh, and more referrals, too. If you’re looking for examples of this type of deal, two companies who do this really well are Jetsetter and ModCloth; check them out!7) Instant (or Eventual) RebateOffer an instant rebate (or depending on how long it takes, an eventual rebate) to incentivize recipients to complete a desired action. For example, you might offer cash back or a credit on an order when someone forwards that order confirmation email to a friend to show off their latest purchase. This incentivizes good behavior, and if you’re offering a credit for that behavior, it encourages the recipient to visit your site again and get shopping!8) Price Change NotificationFor this promotion, you’re at the mercy of your operations and finance department — but if you don’t leverage it when you have the opportunity, you and your leads are missing out! If something you’re selling is going to increase in price, let your leads know now. If someone’s considering purchasing your products or services (especially if a product is favorited or in their cart), an email alert that the price will increase but you’ll be able to get them in at the lower rate will create a serious sense of urgency. Plus, it will separate those who are serious about making a purchase with you, and those who are just window shopping right now. Be sure to include the date at which the price increase will take effect so the proper expectations are set, and you have that extra little bit of urgency to help motivate a purchase.9) Leverage Themes and TimelinessAnother way to use newsjacking principles to craft a creative promotion is by leveraging events or popular news items to get people’s attention. This is how you can take flat, stale deals like 50% OFF or BOGO and actually get people’s attention with them. For example, you’ve all heard of Fifty Shades of Grey, right? You may have even read it … though may not admit it 😉 Many hotels are finding ways to tie it into their industry, offering romantic packages where couples can, ahem, live out their fantasies. You don’t even have to go this far, though; you could simply send a “punny” discount, like a 50% OFF Shades of Grey promo, or a Two-for-One Valentine’s Day discount.10) Partner HookupFinally, don’t forget to leverage your partner network for email promotions. Ask them if they’re willing to send out your email promotions on your behalf, getting you access to an entirely new list, as well as giving you some credibility by receiving promotion from someone other than yourself. You could even work out a deal with partners in which your services are discounted exclusively for their audience — just be sure that value is clearly communicated in the email — to give their list a sense of VIP status. Making people feel like they’re getting the insider deal in this way is another fantastic way to not only generate new leads and revenue, but also make your partner look great as a provider of these types of VIP hookups.What other creative deals can you think of to send in your email marketing campaigns?Image credit: Lomo-Cam Originally published Aug 14, 2012 12:30:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Email Marketinglast_img read more