2010 is a media not soccer event

first_imgThe 2010 FIFA World Cup is more than just a soccer event. It is both an opportunity and challenge for Africa, particularly its media, to use the occasion of this world event to counter the wrong perceptions of Africa by projecting the positive image and values of the continent globally.Only a fraction of the followers of the beautiful game will be physically present at soccer matches in South Africa. The large majority will depend on the media to bring them live action on the playing field.This was said by Mr Ben Egbuna when addressing the second 2010 National Communication Partnership Conference taking place today at the Sandton Convention Centre in Johannesburg.Egbuna is director-general of the Federal Radio Corporation of Nigeria and president of the African Union of Broadcasters.Download Ben Egbuna’s full presentation…[PDF: 384KB]He stressed that one of the challenges in hosting the 2010 FIFA World Cup is that much more effort is needed to meet and even surpass the standards of previous hosts. Many critics expect a flawed and mediocre organisation of the tournament.To ensure this is not so, Africa must be shown to deliver service, display attitudes that will earn Africa a good reputation, ensure present benefits and guarantee future profit with friendly, hospitable and industrious people.“Africa is the host of the 2010 FIFA World Cup and South Africa is the stage”, Egbuna said at the Conference, which was organised by the 2010 National Communication Partnership. The Partnership includes communicators from government, business and civil society working together to take advantage of the 2010 FIFA World Cup for the country and the continent.The year’s Conference, themed “Africa’s time has come”, brings together marketers, communicators and other interested stakeholders from across Africa to discuss how to create a new and lasting impression of Africa that will encourage foreign investment and a global mind-change about the continent.Welcoming delegates to the Conference, the chairperson of the Communication Partnership, Mr Nkenke Kekana, said that communicators must take advantage of the opportunities created by the 2010 FIFA World Cup to project Africa positively.Yet communication is about much more than football, it “is part of a new moment in Africa’s history – a moment of growth, development, and the rebirth of the continent”.He stressed that hosting the 2010 FIFA World Cup is a communication opportunity of a lifetime for South Africa and the African continent.This means going beyond showcasing soccer. It must express and promote unity, create a positive communication climate to promote development and opportunities, inspire the youth, market the country and continent within a common framework and messages, plus fostering African solidarity.Kekana also noted that the Conference was one of many processes in building partnerships across Africa.Download Nkenke Kekana’s welcoming address…[PDF: 53KB] and presentation…[PDF: 461 KB]What kept her awake at night, said Ms Yvonne Johnston, CEO of the International Marketing Council of South Africa (IMC), was that she felt so “sorry for the next World Cup hosts – they will find it very hard to beat the standard that we are going to set”.She spelt out what the event would do for Africa: grow investment, tourism, thus the economy and employment and give Africa global airtime in people’s headspace over a concentrated period of time which will help in changing perceptions.The 2010 event can be made an African World Cup by working towards changing perceptions of the continent, by African communicators using the world spotlight on the continent to profile the “majesty, spirit, energy, and successes of Africa” and communicate about legacy projects.Download Yvonne Johnston’s presentation…[PDF: 2 MB]Speaking at the Conference, Dr Danny Jordaan, CEO of the 2010 FIFA World Cup Organising Committee, said the 2010 FIFA World Cup will take forward a new element that came out of the previous World Cups – a festival for the fans. For those who could not attend the actual games, huge TV screens were put up in public spaces and in Germany 21 million people in twelve cities watched the 64 games.But, Jordaan stressed, the World Cup is about more than the game. It is also about supporting African Legacy programmes, such as promoting African Renaissance projects, developing the game of football and also its people – players and fans.He showed the progress made with the various stadia, stressing they are on track; and affirmed that South Africa would host the most successful World Cup.Download Danny Jordaan’s presentation…[PDF: 3.5 MB]Download all presentations…[ZIP: 5.8 MB]ENDSIssued by: Meropa CommunicationsOn behalf of: International Marketing Council of South Africa (IMC)For more information, please contact:Claire Taylor: 011 772 1000/ 072 341 3898clairet@meropa.co.zaPamela Dlamini: 011 772 1000// 082 686 2198pamelad@meropa.co.zaLauretta Theys: 083 444 4755last_img read more

SA to expand HIV treatment programme

first_img14 February 2014 South Africa aims to increase the number of people on its state antiretroviral (ARV) treatment programme to at least 4.6-million people over the next five years, says President Jacob Zuma. Delivering his State of the Nation address to Parliament in Cape Town on Thursday, Zuma said said the turnaround in the South Africa’s HIV/Aids programme – now being used as a model by the United Nations Aids Programme (UNAids) – was one the country’s biggest achievements over the past five years. There had been a sharp decline in the rate of mother-to-child transmission of HIV, while the number of South Africans receiving free anti-retroviral treatment had grown from one-million in 2009 to 2.4-million people in 2013. More than 20-million South Africans have been voluntarily tested for HIV since the launch of the government’s HIV counselling and testing programme in 2010. “Life expectancy is now firmly on an upward trend. South Africans are now living longer,” Zuma said, adding: “While celebrating our success, we must not be complacent. The prevention work must still continue so that we can reach that goal of zero HIV infections sooner.” The President noted that the country would soon enter a new phase in the implementation of the National Health Insurance programme, which will extend quality healthcare to the poor. Other health care improvements over the past five years include the construction of 300 new health facilities, including 160 new clinics. “Ten new hospitals have been built or refurbished in Ladybrand, Germiston, Mamelodi, Natalspruit, eThekwini, Zola, Bojanala, Vryburg District, Swartruggens, Khayelitsha and Mitchell’s Plain,” Zuma said. Source: SAnews.gov.zalast_img read more

GDPR: Will the US Respond with Similar Federal Regulations?

first_imgDoug Merritt, CEO of Splunk, said that “I think it’s imperative that human beings understand that there is economic opportunity in your data. But for government to tax corporations and try to give it back to people, I think that would actually darken the clouds and not open up the sky. What the government can do is set up regulatory frameworks and consequences for non-adherence. What I’d like to see within those frameworks is something in there about how I can broker my data. I think we all should expect that.” Cindy Provin, SVP Entrust Datacard and General Manager nCipher Security, said that “what’s clear is that businesses are facing increased pressure to understand exactly how data is protected at every point during its lifecycle, in order to assess the vulnerabilities in their systems and processes. While it’s often challenging for businesses to take a holistic view of data protection, especially when multiple sources and technologies are involved, it’s necessary from a legal, financial, and frankly reputational, standpoint.” The GDPR has influenced the thinking of many states in the US to implement regulations around data privacy protections. California signed into law the California Consumer Privacy Act, a GDPR-like privacy law. Alabama passed a law that imposes penalties on businesses that collect personal information without authorization. Other states like Vermont, Virginia, Oregon and Louisiana have put into law privacy laws. Rob Perry, vice president at ASG Technologies, said that “the most impressive accomplishment of GDPR has been its role in kick-starting the data privacy awareness revolution. From the introduction of the California Consumer Privacy Act to the reconsideration of the Children’s Online Privacy Protection Act, the first year of the GDPR put the wheels in motion to create a globally safe, secure data landscape.” GDPR, the General Data Protection Regulation, the EU data protection and privacy law has been in effect for more than one year. What is the likelihood that a similar law would be enacted in the United States? Some are encouraging the federal government to take a bigger role. State-by-state regulations makes it very difficult for businesses to stay abreast of privacy requirements. Julie Brill, Microsoft’s corporate VP and deputy general counsel, said that “laws currently on the books are simply not strong enough to enable the FTC to protect privacy effectively in today’s complex digital economy. Now it is time for Congress to take inspiration from the rest of the world and enact federal legislation that extends the privacy protections in GDPR to citizens in the United States last_img read more

Need an energy boost? This enzyme may help

first_imgWhether you’re entering the home stretch of a marathon or trying to lug your groceries up that last flight of stairs, you push and push, and just when you think you can’t push any more, your body summons a bit of extra energy to get you through. Where does it come from? An enzyme in our mitochondria that helps tap energy reserves from these cellular powerhouses, according to a new study. Certain dietary supplements could, in theory, help some people access this extra power, but researchers caution the new work doesn’t prove that.The enzyme in question, carnitine acetyltransferase (CrAT), dwells inside mitochondria. Its job is to convert a key metabolic molecule into a different compound called acetylcarnitine. But CrAT is ambivalent, and it can also orchestrate the opposite reaction, breaking up acetylcarnitine.To delve deeper into CrAT’s role in energy production, metabolic physiologist Deborah Muoio of Duke University in Durham, North Carolina, and colleagues tested the stamina of two groups of mice by letting them run on a rodent-sized treadmill. One group of animals lacked CrAT in their muscles; the other produced normal amounts of the enzyme. The researchers then forced the mice to work harder by speeding up the treadmill. Whether the treadmill accelerated gradually or abruptly, the mice without muscular CrAT faltered first. They could only run about 70% as far as the control mice before they were exhausted.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Those treadmill results suggest, the researchers conclude, that when muscles run low on gas, they turn to acetylcarnitine to release metabolic raw materials they need for energy-producing reactions. The researchers wanted to determine if boosting acetylcarnitine levels could spur this process and improve the animals’ performance. Muoio and colleagues first tried the experiment on leg muscles removed from the mice and stimulated to contract until their force production fell by half—a way of measuring fatigue. Adding the compound to muscles from the legs of control mice delayed when the tissue began to demonstrate fatigue by 50%. In contrast, acetylcarnitine had no effect on muscles from mice that were missing CrAT.Then the researchers moved back to working with whole animals, adding one of acetylcarnitine’s chemical relatives to the water provided to the same two groups of mice. After 4 weeks of lapping this mixture, control animals could run 27% farther than they could before the experiment began. But mice that lacked CrAT in their muscles showed no improvement in endurance, the researchers report online today in Cell Metabolism.Muoio and colleagues also investigated whether the same mechanism operates in people. In a simple procedure that requires only a local anesthetic, they took samples of muscle from athletes who had been training and from ordinary folks of the same ages. They found that the athletes carried more CrAT in their muscle tissue.The results suggest that acetylcarnitine and CrAT offer an option for tiring muscles, the researchers say. “One way to think about it is that it provides a reserve fuel tank,” Muoio says. “We think it functions when there’s a sudden change in energy demand.”The study “does contribute to our understanding of the role of this enzyme and the role of acetylcarnitine availability,” says physiologist Mark Hargreaves of the University of Melbourne in Australia, who wasn’t connected to the study. However, molecular biologist Tim Constantin-Teodosiu of the University of Nottingham Medical School in the United Kingdom says years of research show that the study’s authors have the situation backward. Instead of releasing a key metabolic molecule during energy shortages, acetylcarnitine stashes the molecule so that it doesn’t interfere with power-producing reactions. “We don’t believe that acetylcarnitine is a regulator [of muscle metabolism] or that carnitine acetyltransferase is a regulator.”Acetylcarnitine and the related compound carnitine are widely used dietary supplements. Although researchers have tested both compounds in other experiments with mice and humans, they haven’t established that either improves muscle endurance. “I’m not implying that everyone should be taking carnitine supplements,” Muoio cautions. However, she notes, they could benefit some people whose levels of carnitine or CrAT have declined, such as older folks and individuals who are obese or have diabetes.last_img read more

How to Revive an Old Blog Article for SEO

first_img Topics: One of the many great benefits of blogging is the traffic from search engines that you get to each and every article for keywords related to that specific article (if you blog is set up correctly).  The traffic for each keyword or for each article is usually small – though once in a while you usually hit it big.  But when you add up the traffic for dozens, or over time, hundreds of blog articles, it can really add up.One example of this is an article I wrote 6 months ago in June 2007 about “Free Google Advertising”.  Even as recently as a couple weeks ago, we were still getting some traffic to this article because it ranked on the first page of Google for terms like “free advertising on Google”, and a lot of people search for terms like that.But, recently I noticed the traffic for these keywords had died off. (Oh no!)  I checked our rank for the keywords and sure enough, or rank had declined so we were no longer on the first page.  As we all should know by now: No first page = No traffic.  I could have just accepted it and moved on and written some new articles.  But I didn’t.  With a few quick changes to the article, I was able to climb back up in the rankings and start to get some of the traffic back in just a couple days.Here is a HubSpot graph showing our rank for one of the relevant keywords.  Notice how we were on the first page for a long time, then fell off, and then moved back up.How to Revive an Old Blog Article for SEOHere are the steps I took to climb back up in the rankings for this blog article and get my traffic back. Originally published Jan 14, 2008 12:44:00 PM, updated October 18 2015 Research the keywords that were driving traffic before.  Knowing what the most important word or phrases were that had been driving traffic to your article before is important, since you know you have a very good shot at ranking for those terms again.Analyze the key on-page SEO characteristics of the article.  The most important field is the title of the article (which should also be the page title and the page URL if your blog is configured properly).  You should also look at any headings within the article and the text of the article itself.  For instance, I noticed that I had not used the word “advertising” or “advertisement” very much (only a couple times).Rewrite the article title.  My old title “Free Advertising on Google: A How To Guide” was good at getting people interested in reading the article.  It was not as good for search engines.  I made it shorter and more focused on my keywords.  The title is now “Free Advertising on Google”.  Because my blog is set up correctly, this text also automatically appears in the page title and the URL, so they are more focused as well.  Cool.Rewrite or add headings.  Search engines look at text in headings as more important than other text on the page.  So, if you don’t have any headings, add them.  If you do have them, make sure they focus on your keywords.  I re-wrote one of my headings to be “How to Get Free Advertising on Google” and added two others with keywords.Edit the article text.  Tweak the article content a bit to try and incorporate the keywords for which you had been ranking into the article content a bit more.  I don’t believe in measuring keyword density like some people – I think the text needs to be well written not mechanical, but you can probably add the right keywords into the article 3-5 more times without much trouble.Write a new blog article that links to the old one.  A new blog article that has a well placed link to the old one using anchor text that includes your keywords can help a little bit, since it is an additional link and references the relevant keywords in the link text.  For example, at the top of this article, I linked to the old article.Track your rank for the next couple days / weeks.  Depending on the authority of your website with Google and how often they index your website, you can see changes in a couple days (like me) or it might take longer.One of the more advanced things I did not do, but could have done, is to analyze all of the links into the blog article and see if I could optimize the anchor text of any of those links to be more focused on the right keywords.  Maybe if I get bored this weekend I’ll do that too. center_img Blog Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Want to Build Your Brand? Share Your Content.

first_img Social Media Sharing information — via blog posts, white papers, Twitter or other platforms — is a great place to start. Wayne pointed out that this isn’t just something that works for consultants — he seen the same dynamics at work for doctors, lawyers and other more traditional professionals. Here’s a recording of my full interview with Wayne. Wayne Sutton blogger Inbound Marketing Topics: Branding Learn more about inbound marketing and how to combine blogging, SEO and social media for results. inbound marketing kit “You don’t give everything away for free, but you give some information, and people will share your information,” he said. That strategy has certainly worked for  Inbound Marketing Kit . Originally published Feb 23, 2009 9:31:00 AM, updated March 21 2013 What’s the best way for a small business to build its brand? Download our , video podcaster and consultant based in Raleigh, NC. He’s built a business by sharing his knowledge. Last week I spoke with him, and he explained that if you share your knowledge, and it’s useful, other people will share it, and your brand will spread. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , a last_img read more

Facebook Questions Launches: Marketers Cheer

first_imgFacebook recently passed 500 million users and now is adding an important new feature to its platform. Today, the social networking platform released Topics: Facebook Questions is public and will be open to everyone. The feature is currently in beta and only available to a portion of Facebook users prior to its release to all users. Brands that have Facebook pages will be allowed to answer questions. Facebook Questions Yahoo Photo questions: Do you plan on adding Facebook Questions into you social media marketing plan? This is a big one for marketers. Now that a Facebook user can quickly create a poll to answer a question, the amount of available data to mine for industry and business insight will increase. have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Facebook network. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 28, 2010 5:45:00 PM, updated October 20 2016 Simple Polling: Tagging:center_img Users who want to keep track of certain answers can “follow” a question to see responses as they get added. . This new feature allows users to ask questions to the “entire” Facebook community. As companies like Following: As a marketer, it is critical you understand that Facebook Questions or any other questions platform is not a place for advertisement. Instead, this new feature provides an environment for contributing value and relevance to potential customers and establishing trust between them and your business. As people start using this feature, look for questions and tags relevant to your business and provide answers to questions that you have the experience and expertise to answer. Users can post pictures of objects that they have questions about or have problems identifying and then can receive answers from other users. According to Mashable, Facebook Questions will allow users to do a few things: Marketing TakeawayToday, Facebook made its platform more valuable to marketers. Marketing on Facebook has been challenging because of privacy and a clear separation of profile and business pages. Facebook Questions provides a new way for businesses and prospects to communicate and discover one another in a relevant way. LinkedIn Questions has long been a valuable tool for B2B marketers and it is likely that Facebook will be used in similar ways but on a larger scale. Tagging is the method Facebook uses for organizing questions. The point of tagging is to allow users to easily discover new questions and answer the ones relevant to them. LinkedIn Facebook Updates andlast_img read more

How to Improve Email Clickthrough Rate by 583%

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 1, 2013 9:00:00 AM, updated July 28 2017 Topics: The ResultsThis email has a CTR of 16.4%, which is 583% higher than the 2.4% industry benchmark. And because the email and video are so unique, lovable, and engaging, people actually share it in social media and reply with comments like “Loved it!” and “Hilarious email” and Love your marketing!” So not only are we plugging a leak in our funnel and attracting more revenue, but we’re also building love for our company and our marketing.How are you making your marketing lovable? Have you done anything to radically increase your email CTR? Share your stories in the comments.center_img Email Marketing Metrics Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate is about 2.4% (you can check out benchmarks for marketing and software industries from our friends at MailChimp). Here are two things we did at HubSpot recently that helped us totally crush those industry benchmarks and get an email CTR of 16.4%, which is 583% higher than average.Step 1: Use Inbound Marketing and Segmentation to Improve Contact List Quality The first thing you need to do is stop spamming people. This may sound obvious, but list quality is the key to high email marketing engagement rates, and downloading names from Data.com or using a “targeted list researcher” to build a list of names is not going to drive engagement. By building a permission-centric, opt-in database of contacts using inbound marketing, you can increase your CTR for the average email you send by quite a lot. The logic behind this is simple: People who want to receive your email are much more likely to love it and click on it than people who have never heard of you.Second, by not emailing the same thing to everyone on your list, you can increase the relevance of each email you send, which also increases engagement. At HubSpot, we went from segmenting our contact database into 3-4 parts and sending about 10-20 different emails per month to sending about 200 different emails per month to much smaller, more segmented lists, including triggered emails sent to segments of 1.So what has this permission-based, extremely segmented email approach done for us in terms of email engagement? Rather than the industry benchmark CTR of 2.4%, if you look at the average of all the emails we’ve sent at HubSpot over the past 9 months (since we moved to HubSpot 3), our CTR is 6.4%, about 166% higher than the benchmark. Not too shabby!Step 2: Be Remarkable and Personal With Video and HumorWhile beating industry benchmarks is great, the marketing team at HubSpot doesn’t just like to win; we also like to take our goals and totally dominate them. So here’s what we did: We took a segment of our contacts database that was our best fit leads who had opted in to hearing from us, but who had been marked as “unable to contact” in our CRM system (Salesforce.com) after a sales rep had reached out to them a few times with no response. Because our CRM is integrated with our marketing software, we can set up a workflow that triggers an automated email whenever a sales rep changes a lead’s status to “unable to contact.”But rather than send a dry, boring email, we decided to spice it up and try hard to re-engage these people with humor and visual content. So we created a video that tried to make fun of the situation, empathize with the marketers we sell to (who often dislike sales), and bring a smile to their faces — and perhaps even get them to love our marketing a little bit. Here’s the email we started sending them, with the goal of getting people to visit this page, and then either contact us or watch a demo video:You can watch the video we embedded in the email below:last_img read more

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

first_imgGuys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties.To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorithm changes to some fun, inspirational marketing campaigns. In just a few minutes, you’ll be caught up on last week’s news and ready to rock your week ahead. Let’s get to it!Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch) Google just announced that it will start to feature in-depth articles in search in a special section of the main results column. According to it’s own research, Google indicates that around 10% of people are looking for links to more in-depth stories … so it wants to help them discover those links. Though Google isn’t clear about what “in-depth” means, this new feature is meant to “provide high-quality content to help you learn about or explore a subject.” Here’s what it will look like: As an inbound marketer, I am absolutely thrilled. This seems like a huge win for marketers who are truly trying to provide unique, valuable, and comprehensive content. If you fit into that category, you could be rewarded by being put into this select box in search. Google does give us a quick checklist you should follow if you want to help them categorize your content, and potentially be placed in the “In-depth articles” box. Learn more about this update over at TechCrunch.Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot)Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, all in one swoop. This past week, Facebook launched an updated News Feed algorithm that will focus on resurfacing relevant stories from people who you recently have engaged with through three new features: Story Bumping, Last Actor, and Chronological by Actor. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog.There are lots of takeaways for marketers — in fact, we already wrote about several — but your immediate action item boils down to one thing. Test. Test to see what type of content your Facebook fans want. Test to see if ads could help increase engagement. Test to see if posting more often — or less often — will benefit you. News Feed changes will affect everyone differently, so keep an eye on your Facebook stats to see how your content is performing. In the meantime, get the low-down on all the changes by checking out our blog post.Get 75 Free Stock Photos … No Strings Attached (via HubSpot)Given that visual content is hot and yet internet copyright law is kind of a hot mess at the moment, what’s a marketer with limited resources to do? We can’t all throw lots of money at stock photo companies for photos that may or may not get lost in our company’s labyrinth of files. To help solve this very frustrating problem, we created 75 free stock photos you can use any time — and anywhere — in your marketing without attributing them to us (though we could never refuse a lovely inbound link). Get your free stock photos here.Facebook’s Graph Search Is Now Available to Everyone Using U.S. English (via The Next Web)Heads up, marketers: Graph search is rolling out to even more users. Previously available to a select test group, then only U.S. users, now it’s available to everyone using U.S. English (but who may not be in the U.S.). Not groundbreaking news, but definitely something marketers should keep an eye on.Why? With Graph Search, Facbeook users will have more — and different — ways to discover your Company Page and content. Who knows, Facebook may be more open with marketers about how people can get found via Graph Search with its new Facebook for business blog. Just an interesting trend to keep an eye on that could have a huge impact on your brand’s success on Facebook. Learn more about this new release on The Next Web.Virtually Furnish a Room With IKEA’s Augmented Reality Catalog (via Mashable)Augmented reality — where computer sensory input such as sound, video, music, or images interacts with the live, real-life, physical world — is probably not in the budget plan for most marketers (including us) … but it’s pretty cool to hear about when marketers do use it. This week, IKEA released an augmented reality catalog app — basically when you open the app and select an item, the app inserts the item into a realtime view of your home using your phone’s camera. So next time you want to buy a couch from IKEA, you’ll know if it will fit in your living room … which is pretty awesome. Here’s the app in action: Originally published Aug 11, 2013 8:00:00 AM, updated February 01 2017 Google Updates We included this story in this week’s roundup for one reason: it’s really just an awesome piece of inbound marketing. It’s a free app that you can download that you can’t help but engage with. We think it’s so darn awesome because it solves a common problem for furniture buyers through a really interactive piece of content — something that could be inspiration for your next inbound marketing campaign. Learn more about IKEA’s catalog here. Trying to Reinvent Itself, Yahoo Searches for a New Look (via The New York Times)Do you think Yahoo could ever be cool again? In 30 days we’ll find out. In a recent campaign to support the launch of a new logo, Yahoo will unveil a failed design for their new logo each day for a month. Each day, the shot-down logo will appear on Yahoo’s Tumblr blog.The campaign is interesting, but we’re more interested to see how it will affect usage of Yahoo. With Google and Bing currently crushing the search engine market share, we find it hard to believe that the search underdog could actually make a comeback. But hey … you never know. So marketers, just keep an eye on your organic search engine traffic and adjust your SEO strategy accordingly. Learn more about Yahoo’s new campaign over at The New York Times. Which story was most interesting to you this week? Tell us what you liked, and why, in the comments. center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

How to Search on Google: 31 Advanced Google Search Tips

first_img SEO Topics: If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form.If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, I’m here to tell you that there’s a better way — and it’s not hard to learn.On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of Google advanced search tips. Then, you’ll then have the tips on hand when you’re ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.Click here to get everything you need to get your website ranking in search.The following Google advanced search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway.Here’s an overview of some of the most useful Google search tricks. You’ll be an expert Google search-er in no time.31 Google Advanced Search Tips1. Explicit PhraseLet’s say you’re searching on Google for content about inbound marketing. Instead of just typing inbound marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.Example Search: “inbound marketing”2. Exclude WordsLet’s say you want to search for content about inbound marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the – sign in front of the word you want to exclude.Example Search: inbound marketing -advertising3. This OR ThatBy default, when you conduct a search, Google will include all the terms specified in the search. If you’re looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).Example Search: inbound marketing OR advertising4. Words in the TextIf you want to find a webpage where all the terms you’re searching for appear in the text of that page (but not necessarily beside each other), type in allintext: followed immediately by words or phrases.Example Search: allintext:vermont ski house lake5. Words in the Text + Title, URL etc.If you want to find a webpage where one term appears in the text of that page and another term appears elsewhere on the page, like the title or URL, then type in that first term followed by intext: followed immediately by the other term.Example Search: neil diamond intext:red sox6. Words in the TitleWant to find a webpage with certain words contained in the title (but not necessarily beside each other)? Type in allintitle: followed immediately by words or phrases.Example Search: allintitle:wine club7. Words in the TItle + Text, URL, etc.Want to find a webpage where one term appears in the title of that page and another term appears elsewhere on the page, like in the text or the URL? Type in that first term followed by intitle: immediately followed by the other term.Example Search: flu shot intitle:advice8. Words in the URLIf you want to find pages with your search query mentioned in the URL, type allinurl: immediately followed by your search query.Example Search: allinurl:hubspot blog9. How to Search Within a WebsiteOften, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the site:somesite.com modifier. (Read this blog post to learn how to do this in more detail.)Example Search: site:www.smallbusinesshub.com “inbound marketing”10. Related SearchIf you want to find new websites with similar content to a website you already know of, use the related:somesite.com modifier.Example Search: related:visual.ly11. A Page That Links to Another PageLet’s say you want to search for every website that cites a BuzzFeed article on their website. To do this, use the link: command, immediately followed by the name of a page. Google will give you all pages that link to BuzzFeed’s official website. The more specific the URL is, the fewer, more pointed results you’ll get.Example Search: link:buzzfeed12. Similar Words and SynonymsLet’s say you want to include a word in your search, but also want to include results that contain similar words or synonyms. To do this, use the ~ in front of the word.Example Search: “inbound marketing” ~professional13. Word DefinitionsIf you need to quickly look up the definition of a word or phrase, simply use the define: command. You can listen to the word’s pronunciation by pressing the megaphone icon.Search Example: define:plethora14. Missing WordsEver forgotten a word or two from a specific phrase, song lyric, movie quote, or something else? You can use an asterisk* as a wildcard, which can help you find the missing word in a phrase.Example Search: much * about nothing15. News in a Specific LocationIf you’re looking for news related to a specific location, you can use the location: command to search Google News for stories coming from that location.Search Example: star wars location:london16. Specific Document TypesIf you’re looking to find results that are of a specific type, you can use the modifier filetype:. For example, you might want to find only PowerPoint presentations related to inbound marketing.Example Search: “inbound marketing” filetype:ppt17. TranslationsWant to translate a simple word or phrase from one language to another? No need to go to a translation website. Just search translate [word] to [language].Example Search: translate krankenwagen to english18. Phone ListingLet’s say someone calls you on your mobile number, and you don’t know who it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.Example Search: phonebook:617-555-1212(Note: The number in this example doesn’t work. You’ll have to use a real number to get any results.)19. Area Code LookupIf all you need to do is to look up the area code for a phone number, just enter the three-digit area code and Google will tell you where it’s from.Example Search: 61720. Zip Code LookupIf you need to look up the zip code for an address, simply search for the rest of the address, including town or city name and state, province, or country. It’ll return results with an area code (if applicable),Example Search: 25 First St., Cambridge, MA21. Numeric RangesThis is a rarely used but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods). This type of search is useful for years (as shown below), prices, or anywhere where you want to provide a series of numbers.Example Search: president 1940..195022. Stock (Ticker Symbol)Just enter a valid ticker symbol as your search term, and Google will give you the current financials and a quick thumbnail chart for the stock.Example Search: GOOG23. CalculatorThe next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression into Google.Search Example: 48512 * 1.0224. Tip CalculatorAlong with a normal calculator, Google has a built-in tip calculator. Just search tip calculator and you can adjust the bill, tip %, and number of people splitting it.Search Example: tip calculator25. TimerDon’t have a timer handy? Google has you covered. Just type in an amount of time + the word “timer,” and the countdown will begin automaticallySearch Example:Search Example: 20 min timer26. StopwatchSearch “stopwatch” and it’ll bring up a stopwatch for you to start when you’re ready.Search Example: stopwatch27. WeatherNext time you’re looking for quick weather stats or a forecast for a certain area, search for weather followed by a location. Google will give you both before the first search results.Search Example: weather cambridge ma28. Sunrise & Sunset TimesIf you’re curious when the sun will rise and set that day at a specific location, do a simple Google search with the word sunrise or sunset along with the location name.Search Example: sunrise acadia29. Flight StatusesIf you type in the airline and airplane number into Google, it will tell you the flight information, status, and other helpful information.Search Example: BA 18130. Sports Scores & SchedulesWant to know the latest sports scores and future schedules of your favorite teams or match-ups? Search a single team name or two team names and Google will use Google Sports to spit out scores and schedules before the first search results.Search Example: manchester united31. Comparing FoodBelieve it or not, if you’re ever curious how two types of (fairly generic) foods compare with one another, you can do a quick Google search to see how they differ in calories, fat, protein, cholesterol, sodium, potassium, and other nutrients.Search Example: pizza vs broccoli Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 23, 2018 11:52:00 AM, updated October 30 2019last_img read more