A boost for engineering skills

first_imgMusa M Mkalipi 15 engineering students from TUT have been awarded hefty bursaries from Huawei Technologies. The bursaries will enable students to improve their skills in the ICT sector.(Images: Musa Mkalipi)MEDIA CONTACTS• Portia Nqobile MvubuHuawei PR assistant manager+27 11 517 9800Engineering students at Tshwane University of Technology have received a helping hand to complete their studies through a bursary scheme set up by the Chinese multinational telecommunications company, Huawei, which has set aside R480 000 (US$48 400) for 15 bursaries.The recipients are all studying at Tshwane University of Technology (TUT) in the department of engineering. Through the Huawei bursaries, it is expected that the students will be able to improve their skills in the information and communications technology sector. They will allow the students to focus all their attention on completing their studies, as they will not have to worry about financial constraints. The bursaries will include money for tuition and accommodation.Sipho Themba, a lecturer in the Faculty of Engineering at TUT, said that the majority of the students majored in electrical engineering “because locally they are not exposed to opportunities in the [telecoms] sector”.Many students did not choose telecommunications as a major and David Wang, Huawei’s eastern and southern Africa region public and communications affairs director, explained: “After several attempts to recruit students from the institution for internships, we realised that there were very few pupils who chose telecoms as a major and we saw this as an opportunity to intervene.”Presenting the bursary cheque to the university, Wang added: “to bridge this gap, we are today signing an agreement between our company at the Tshwane University of Technology to provide the students with a platform to acquire financial assistance to encourage students in the department of electrical engineering to consider the rapidly growing industry of telecommunications.”Norman Saul Baloyi, a second year electrical engineering student, responded: “I am very happy and thankful to have the bursary opportunity that Huawei has given us as some of us really need this.”The bursaries fall under Huawei’s Global Telecom Seed for the Future Program, which is aimed at growing expertise in the telecommunications industry, as well as at improving innovation. The programme has come to South Africa amid efforts to promote local talent and to enhance creativity. It has been implemented in 14 countries and has set up 16 training centres around the world. It has given bursaries to students from 50 universities.A partnership between the university and Huawei has existed for 13 years. “One of the challenges we have in our country is developing the next generation of academics and people who are entrepreneurial. That is why I am very glad that today we are meeting for the students as they are the heart of everything we do,” said Professor Nthabiseng Ogude, the university’s vice-chancellor.She pointed out that 48 percent of students at TUT depended on financial aid. “If we do not get into these types of partnerships for education we cannot achieve very much.”Tertiary drop outsAccording to South African higher education facts and figures, a paper published by the International Education Association of South Africa (Ieasa), public funding of higher education has increased in recent years. Money has been invested in refurbishing buildings and constructing new facilities. Ieasa is a non-profit organisation, established as a result of the need for universities and universities of technology in South Africa to respond to international educational trends.There are 11 traditional universities in South Africa that offer degrees. These universities are research based. There are also six universities of technology that offer diplomas.Students’ drop-out rate, however, is 40%, according to the Human Sciences Research Council, which published a paper on the issue. It posited that the high drop-out rate was a threat to the nation’s future. Only 15 percent of tertiary students continue to study and achieve their qualifications. Financial difficulties are among the reasons for students failing to complete their studies.To bridge this gap, various bursary schemes and learnership programmes have been set up. The Department of Basic Education, for example, runs its Funza Lushaka Bursary Programme, offering full-cost bursaries to teaching students. The purpose is to promote teaching at public schools. Launched in 2007, it is a multi-year fund available to enable eligible students to complete a full teaching qualification in an area of national priority.Recipients are required to teach at a public school for the same number of years that they received a bursary. There are approximately 3 500 new bursaries available for 2014.The National Student Financial Aid Scheme (NSFAS) also provides financial assistance to academically deserving and financially needy students to study at a tertiary institution. It provides both bursaries and loans, funded by the Department of Higher Education and Training, as well as other government departments. NSFAS also administers funds for some universities, as well as for Nedbank.The repayment of student loans by past beneficiaries is a crucial element of the scheme’s funding model. NSFAS also manages and processes bursaries for companies or organisations that hold funds to assist students financially.Improving higher education and trainingSouth Africa invests roughly 20% of its total state expenditure on education, making it the highest proportion of the budget used on education in the world. This year, in his budget speech in parliament on 27 February, Finance Minister Pravin Gordhan announced that R200-billion ($20.2-billion) would be set aside for education.However the World Economic Forum Global Competiveness report indicates that the education system in South Africa is inadequate compared to the rest of the Africa. The report weighs the competitiveness of 144 countries and gives insight on their success and efficiency. In its Global Competitiveness Report 2012-13 report, the country’s ranks 84th in higher education and training, and a lowly 132nd in primary education. In its Country Profile Highlights for the period, it states: “Efforts must also be made to increase the university enrollment rate in order to better develop [South Africa’s] innovation potential.”Improving higher education and trainingExperts in the field of skills training and human resources have distilled ways in which education has been improved in the modern world, and how it can be further enhanced, to better the future of academics.● Mobile technology: with cellphones and tablets, students are able to get information freely and easily.● Improved access to internet: internet prices have gone down and an immense amount of information is now available to students. This has also made it possible for students to afford distance learning online.● Free educational software and resources: to prolong and improve performance and learning, appropriate technologies should be available to students. By offering students resources such as computers they can become technologically skilled and can access information easily.● Business, banking and financial skills: these are needed to support the expansion of the economy. To promote financial literacy, the Johannesburg Stock Exchange holds an annual National Youth Financial Literacy Day aimed at giving young people more insight into how to handle their finances to improve their financial stability.● Lifelong learning and comprehensive universities: through non-stop updating of skills, individuals will remain competitive once they have entered the job market.last_img read more

Report: Google Analytics May Go Dark for Thousands of Sites (Updated)

first_imgRoyal Pingdom, a site narrowly focused on tracking and providing solutions for server uptime-related issues, released a survey report today, claiming that a full 40% of top sites using Google Analytics are using a javascript tracking module (urchin.js) that might simply stop working later this year. According to the report, 50% of these top 10,000 sites use Google Analytics, and almost half of those are still using the old tracking code.Google switched to the newer tracking code well over a year ago, and according to a Google consultant interviewed by Pingdom, the old code may be deactivated in the next few months. Although we could find no official announcement from Google on their ongoing plans to keep the older code functional, all the Google documentation indicated that switching (at least when it was announced a year ago) was optional. The report also points out these advantages (from the Google help system) to switching to the newer javascript code:Faster, smaller source file Automatic detection of HTTPS Increased namespace safety More convenient set up for tracking ecommerce transactions More customizable code for interactive Ajax-based sites Enjoying new features and reports as they roll outExamples of top-tier sites still using the old tracking code include Google properties Blogger and DoubleClick, along with Wired, FoxNews and IGN. Will these properties be given as long as they need to make the switch? We agree with the conclusion of the report, which states: “When urchin.js is finally decommissioned, will thousands of sites be caught without working statistics? We’re guessing that Google won’t allow this to happen, but you never know.”Perhaps it’s best to integrate the newer tracking code sooner rather than later.Update:The Official Google Analytics Blog has a new post up today that definitively states that their urchin.js analytics script will not be decommissioned without clear advance warning first, and they in fact have no plans to do so for the immediate future. We appreciate the clarification, thanks Google! Tags:#Google#news#web phil glockner Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Related Posts Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

New Music Tech Experiment by Blink-182 Fails to Impress

first_imgTags:#Location#web Related Posts 8 Best WordPress Hosting Solutions on the Market Corndog megaband Blink-182 is the latest popular culture phenom to hop aboard the social web gimmick train, partnering with geodata provider SimpleGeo and cloud music service SoundCloud to serve up new music in a cool experience. As promotion for the band’s forthcoming next album, a new microsite called Neighborhoods.Blink182 now allows fans to listen to previews of the music and chat along with other people in the same offline neighborhood they are in. SimpleGeo helps determine the name of the neighborhood that matches your physical location and SoundCloud serves up the music.The Next Web’s Drew Olanoff says “it’s a similar listening and chat experience to what you’d find on Turntable.fm” and while I can see why he’d say that, it doesn’t feel that cool to me. It’s one band, listeners are unable to listen to the full songs Update: apparently I was wrong about that and songs are available in full, there’s no creative control on the part of DJs. But yes, you can listen together with people near you. Geographic proximity could be a cool addition to Turntable.fm, in fact.When it comes to music, plus location plus technology, Arcade Fire’s HTML5 collaboration with Google Chrome last Summer was much cooler.What Blink-182 has done has interesting potential though and is worth a brief look. I think it falls short of creating the kind of experience that visitors will feel compelled to share with friends though. I like the idea of listening to music with people near me, but not this music and not short clips like this.Below, poor Google Chrome got my location very, very wrong. I’m a long way from LA. Why Tech Companies Need Simpler Terms of Servic…center_img Top Reasons to Go With Managed WordPress Hosting marshall kirkpatrick A Web Developer’s New Best Friend is the AI Wai…last_img read more

Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals

first_img , which highlights some findings regarding .  So do these findings about the decline in peer-to-peer trust completely undermine the power of referrals? Public relations firm Edelman recently released its Download our Learn more about inbound marketing and how to combine blogging, SEO and social media for results. According to the Edelman Trust Barometer, people still need to hear things in five different places before they actually believe it.  Therefore, a social media referral isn’t the be-all, end-all.  People still look to different sources before making decisions.  Allocate your marketing budget smartly by putting some aside for social media interaction and dedicating some to other One possibility includes the reach of social networks like Facebook and Twitter.  Now that social networks are increasing in popularity, users are maintaining larger groups of “friends” that include more casual acquaintances, possibly dulling the credibility of peer networks. It’s no longer a matter of trusting the opinion just because it’s the opinion of a peer.  Now people are less likely to trust an opinion unless it’s from a person they inbound marketing kit word of mouth marketing Another possibility?  Now that marketers are getting a firm grasp on social media, consumers are becoming more skeptical about the influences behind peer referrals.  Again, this skepticism increases if it’s the opinion of a peer they don’t really know. . continue to carry their weight in social media.  Still, something has to have changed since 2008, right?        Not exactly.  As we mentioned in this morning’s post, know. social media marketingcenter_img 2010 Trust Barometer I don’t know about you, but as social media continues to be a marketing hot topic, I’ve seen a lot of discussion emphasizing the importance of company/product referrals and that may shock you.   inbound marketing initatives Be smart about your social media interactions. Why the decline in peer-to-peer trust? Originally published Feb 8, 2010 12:23:00 PM, updated July 18 2013 referrals from friends For marketers, this means that building credibility in people’s social media reactions is crucial. The best way to do this is by creating valuable content that people will want to share with their networks. Inbound Marketing Kit like creating content. According to the latest survey, the number of people who view their friends and peers as credible sources of information about a company has dropped from 45% in 2008 to 25% in 2010, decreasing almost by half! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Survey: 0% of Internet Users Would Pay for Twitter

first_img research Topics: Download the ebook now! — Not surprisingly, Internet use continues to increase as age decreases, with 100 percent of those under age 24 going online.  However, a surprisingly high percentage of Americans between 36 and 55 are not Internet users: among respondents age 46 to 55, 19 percent are non-users; among those 36 to 45, 15 percent are non-users. Free Download: Marketing Data: 50+ Marketing Charts and Graphs “Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users.” The survey of 1,981 Internet users also found that half “never” click on web advertising, with 70% saying they find it “annoying.” However, 55% said they would rather see web advertising than pay for content.” The USC survey also examined how United States residents accessed and used the Internet. Major usage findings include: — The average time online has now reached 19 hours per week.  Although more than two-thirds of Americans have gone online for a decade, the largest year-to-year increases in weekly online use has been reported in the two most recent Digital Future studies. : Percentage of U.S. on the Internet Originally published Jul 27, 2010 7:27:00 PM, updated October 20 2016 — Although new media is used by large percentages of Internet users age 24 and under, overall large percentages of Internet users never go online to do instant messaging (50 percent), work on a blog (79 percent), participate in chat rooms (80 percent), or make or receive phone calls (85 percent).  to have access to these charts for use in your own presentations Twitter Marketing A recent study shows that Americans are not willing to pay for online services such as Twitter. The study was conducted by the University of Southern California at the Annenberg School for Communications and Journalism. Weekly hours online Expectations and usage on the Internet are different than with other forms of communication. Online, people expect a balance of free and paid information and services. As a marketer, is it important to understand how you can provide free content to drive business transactions. Additionally, as Internet usage continues to increase across all demographics, it is important to adjust your strategy and resources to improve your online marketing efforts. “Although nearly half of those polled in a new USC survey said they have used free micro-blogging sites like Twitter, 0% said that they would be willing to pay for such a service. “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” said Jeffrey Cole, director of the Center for Digital Future at USC’s Annenberg School for Communication & Journalism. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Gaps in Internet use in age groups Low adoption of new media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack — For the first time, the Internet is used by more than 80 percent of Americans — now 82 percent.   Marketing Takeaway From thelast_img read more

Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews

first_img Consensus of peers on Marketing Pilgrim optimize your website Verify that your landing pages conform to these four tenants by asking a few random people to visit your site and share their thoughts . Then adjust your landing pages as needed. of Conversation Agent Clark discusses three key elements: the fundamentals (that they be useful, ultra-specific, unique, and urgent), the specifics, and the secret sauce (that you earn initial trust and grow it). make your landing pages convert Hold a review party. Local search directories such as Google Maps and article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. Photo Credit: make or break an email Mike Baird Transactional assurances Teach the review process to your sales team and customers. Despite recent buzz, Author: Yelp 5 Ways to Get Rockin Reviews Don’t forget to 6 Ultimate On-Page Search Engine Optimization Tips 3. have made reviews a factor for email is The Three Key Elements of Irresistible Email Subject Lines In addition to highlighting case studies’ benefits for businesses, Maltoni walks through the process of creating them, from gathering information and content to the variety of ways for structuring their flow. Marketing Takeaway: Repurpose testimonials. Marketing Takeaway: Topics: Marketing Takeaway: How to Develop a Case Study Author: Valeria Maltoni inbound marketing Authority value of the case study Brian Clark Specifically, the article advises how to appropriately set up a page’s title tag, description meta tag, keywords meta tag, heading tags, phrase elements, and alt attributes. ranking well in local search 5. Create case studies to showcase the successes your customers have had with your products and/or services. ‘s on-page SEO for better visibility in search engines. ? This article from Search Engine Journal offers six great tips to help make sure your pages are set up with the appropriate on-page search engine optimization attributes. On a slightly related topic, Valeria Maltoni examines the Author: Marketing Takeaway: Are you making a conscious effort to improve Give out your own reviews. of Duct Tape Marketing Blog While there are a lot of elements that can dead Cynthia Boris 1. is no easy feat, and a lack of trust will make it even more difficult. Cynthia Boris’ article emphasizes Tim Ash’s “Four Pillars of Trust” that you need in order to Inbound Marketing of Copyblogger Take advantage of references. . Yet, we all know how much of a challenge it is to get your subscribers to actually open them in the first place. Therefore, Brian Clark’s article examines the art of creating subject lines that will entice readers to open your emails. 4. , which makes it even more important for businesses to generate positive reviews from their customers. But fake or over-the-top review generation campaigns can actually cause negative results, so Jantsch offers some great ways to create genuine reviews on a consistent basis: In this week’s top Appearance Converting site visitors to leads 2. Don’t avoid review sites for fear of negative commentary. Instead, embrace them as a way to generate positive testimonials for your company. Author: , remember that the subject line is the first thing people see. Marketing Takeaway: Author: on Search Engine Journal Does Your Landing Page Say Trust Me? , which she thinks is a great medium for a B2B company to concretely show its problem solving abilities and success. John Jantsch Originally published Aug 30, 2010 8:00:00 AM, updated July 19 2013 your website’s on-page SEO : John Britsios not Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

first_img 6. Disrupt From Below With Simplicity-  While we were starting HubSpot, my co-founder and I were taking Clay Christiansen’s class about how disruptions occur in industries.  Basically, the fat cats go after larger and more profitable accounts over time and keep adding features to make them happy until their products are just too complicated leaving room for disrupters who come in from below with a easier solution at a lower cost who ends up toppling the fat cats.  In our case, the status quo was a cobbled together mess of marketing software including analytics, CMS, blogging, social media monitoring, competitor analysis, marketing automation, SEO tools, etc.  Rather than building a better mousetrap, we built an easier mousetrap through integration. 5. SMB’s Are The New Enterprise –  My co-founder and I both grew up in the enterprise software business and came independently to the conclusion that that cost to acquire an enterprise customer is growing over time while the cost to acquire an SMB customer is dropping over time.  There has been a pile of cash made in the enterprise software business over the last 20 years, but I think the next 20 years will more likely provide those outsized returns to folks who delight SMB’s. 1. You Can’t Take Your Foot Off The R&D Gas Anymore-  Traditionally “late” stage rounds like the one HubSpot just raised is put primarily to work into sales and marketing at the expense of R&D.  This made sense in a world where sales reps controlled the whole sales process and word of mouth was muted by asymmetric information.  Today’s sales process is run by the customer and information is completely symmetric, so you need to continue to invest in R&D, count on that investment making happy customers, and rely on your happy customers to spread the word for you.  It used to be that if your product stunk, you could get away with it, but today if your product stinks, you’ll get slaughtered by the marketplace. Topics: . These lessons apply to any business striving for excellence. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yesterday we shared some exciting news, announcing our Series D investors 3. Create A Category, Don’t Join A Category –  You are better off creating a marketing category today than joining an existing category.  We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category.  This turned out to be one of our better decisions. 7. Partner With Asteroids-  I had dinner a couple of weeks back with Drew Houston, founder of Dropbox.  He said that a big part of his job was navigating his spaceship through the asteroid field of potential competitors.  Part of that statement motivated me to partner with Salesforce.com and Google on this deal as they are asteroids that could blow up our spaceship or could accelerate it if we can hitch a ride.  Too early to tell if this decision is a good one, but it feels right. . As a follow up, I wanted to share eight lessons learned while building and funding HubSpot If you have any questions on these or want to give us your favorite tip, please leave a comment and I’ll get back to you shortly. 4. You Need An Enemy- For some reason, humans can’t resist the cops & robbers theme.  When you create your marketing strategy, even if you are creating a new category, you need to polarize.  In our case, we picked “outbound marketing” as the enemy.  I remember my co-founder showing a slide of a kitten one time and stating something like “every time you buy a list and spam it, a kitten dies.” 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia Originally published Mar 9, 2011 2:00:00 PM, updated October 20 2016 8. It Is A Go Big Or Go Home World We Live In- I learned in b-school that the natural state of most industries is an oligopoly where there a number of players with smaller than 50% of the market.  Since the internet, we believe we have moved into a winner-take-all world where the market leader in a new industry gets 80%+ of the market cap in their industry, like Google (search), Salesforce (CRM), Groupon (group buying), VMWare (virtualization), etc.   We believe we have a head start in an important new industry, so we are hitting the gas to try be that winner who takes all. Inbound Sales (Marketing) 2. Inbound Marketing Works-  We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc.  All of this free content acts like a magnet for new customers and has propelled us from nothing to something special four years later.  Just last month, we generated over 30,000 leads through inbound marketing.  last_img read more

Should Business Owners Outsource Social Media? [Marketing Cast]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you planning on outsourcing blogging and social media engagement? Test to See If You Are Good at It If You Aren’t Good at it, Consider Outsourcing Originally published May 23, 2011 9:00:00 AM, updated October 18 2015 Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” Social Media Topics: Do you like writing emails? Do you care about crafting a well-written email that people will be interested in reading? “In that case,” David says, “you will probably make a good blogger.” If you don’t enjoy it, you probably won’t enjoy blogging either. You, yourself, don’t have to be on social networks, David notes. But your business should. So how do you decide whether social media should be an in-house responsibility or something you outsource? Here are a few quick tips: If you are thinking about outsourcing, the right people to hire would be professional journalists. Don’t outsource to the so-called social media experts, David advises. Reporters are great at telling stories that are interesting to readers. Inbound Marketing Another test: before you start blogging and tweeting, start leaving comments on blogs similar to what you want to launch. That will give you an idea of what it takes to engage an audience on these channels. If you find you like that, you will most likely be successful at blogging and increasing engagement through social media.last_img read more

23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]

first_img Marketing Data Originally published Oct 31, 2011 3:00:00 PM, updated July 28 2017 Topics: As you likely know from reading this blog, we’re huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. As consumers change the way they research and shop for products and services, so must we — eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, social media, and content creation.So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing. If you’re not yet convinced that inbound is the way to go, check out the infographic, and feel free to share some of the tweetable stats from it that we’ve listed below.23 Reasons Inbound Marketing Trumps Outbound Marketing1) 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. (Tweet This Stat!)2) 91% of email users have unsubscribed from a company email they previously opted into. (Tweet This Stat!)3) 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. (Tweet This Stat!)4) 86% of people skip television ads. (Tweet This Stat!)5) 44% of direct mail is never opened. (Tweet This Stat!)6) 61% of marketers will invest more in earned media (inbound marketing) in 2011. (Tweet This Stat!)7) The average budget spent on company blogs and social media has nearly doubled in the last 2 years. (Tweet This Stat!)8) The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last 2 years. (Tweet This Stat!)9) 2/3 of marketers say their company blog is “critical” or “important” to their business. (Tweet This Stat!)10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. (Tweet This Stat!)11) 57% of businesses have acquired a customer through their company blog. (Tweet This Stat!)12) 42% of businesses have acquired a customer through Twitter. (Tweet This Stat!)13) 57% of companies have acquired a customer through LinkedIn. (Tweet This Stat!)14) 48% of companies have acquired a customer through Facebook. (Tweet This Stat!)15) Inbound marketing costs 62% less per lead than traditional outbound marketing. (Tweet This Stat!)16) 3 out of 4 inbound marketing channels cost less than any outbound channel. (Tweet This Stat!)17) 55% of companies who blog reported leads from their blog were “below average” in cost. (Tweet This Stat!)18) 47% of companies who use social media reported leads from social media were “below average” in cost. (Tweet This Stat!)19) 39% of companies who leverage SEO reported leads from SEO were “below average” in cost. (Tweet This Stat!)20) 27% of companies who use PPC reported leads from PPC were “below average” in cost. (Tweet This Stat!)21) Trade shows were reported as being “above average” in cost by 47% of respondents. (Tweet This Stat!)22) Direct mail was reported as being “above average” in cost by 27% of respondents. (Tweet This Stat!)23) Telemarketing was reported as being “above average” in cost by 21% of respondents. (Tweet This Stat!)Are you leveraging the awesome power of inbound marketing for your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Mobile Apps Nonprofits Can Use to Boost Donations

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mobile Apps Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? Well, that it’s time to start thinking about how to engage your current and future constituent base on any and all devices.Younger generations are particular on what they’re looking for when it comes to your website. Thus, you should know the specific ways in which you ought to interact with your network via mobile applications.Even though Apple has banned the ability to accept donations through iOS apps, there are ways to get around this ban and tell you organization’s story. Here are five mobile apps to consider when developing your 2014 mobile strategy.1) InsteadInstead is a micro-donation app with a “macro impact” that leverages everyday purchases, like coffee. Positioning each small donation (either $3 or $5), donors are able to see the direct impact of their donation (i.e. providing one child with clean water for a year).Every time a person purchases or brews a cup of coffee, for instance, they log it on the app and donate their selected amount. If your organization would like to be featured on Instead, you can contact them directly or tweet at them.2) Charity MilesCharity Miles allows individual runners or bikers to log their mileage and unlock up to $1 million of their sponsorship “purse.” Organizations like Pencils for Promise, DoSomething.org, and Wounded Warrior Project use this app for their endurance fundraisers to log miles during events and as year-round fundraisers.3) One TodayGoogle’s One Today allows any organization to create a project or campaign they’re looking to fund. This is also a micro-donation app that allows individuals to contribute $1 a day to projects or organizations they choose.It also allows donors to match their friends’ contributions. Malaria No More is running a campaign called “Save a child’s life from malaria” in which $1 leads to one child being tested and treated for malaria.You can learn more about One Today here. 4) Donate a PhotoJohnson and Johnson’s app allows individuals to share one photo a day to support a cause with a $1 donation.For instance, Operation Smile used Donate a Photo to provide children with all the supply and medication to receive a cleft lip surgery. For every 240 photos donated (equaling $240), one child was able to receive surgery. As of today, they are one child away from their goal of 85 surgeries.5) Check-in for GoodCheck-in for Good is very similar to Foursquare, but for nonprofits. It allows organizations to easily create their own free Cause Page and then partner with businesses to collect donations anytime someone checks in at that business location.When an organization uses this app, it’s not only driving business to its local community, but it’s also raising money and engaging customers via their mobile devices.How is your organization factoring in a mobile strategy this year? Originally published Jan 6, 2014 4:16:00 PM, updated July 28 2017last_img read more