Josh out at IPIP (Intel Premier IT Professional Event)

first_imgI talked w/ Dave, Intel IT guy. Hank and I decided to take a road trip to Denver today to attend the latest event. Hank is writing up a blog that we will be updating as well. check out his blog. If you are interested in a play by play.. I’m using twitter @’s the booth’s that are here. last_img

Another Win in the Battle Against Botnets!

first_imgAnother job well done by the Microsoft Digital Crimes Unit (DCU).  My heroes and heroines at the DCU partnered with Europol’s European Cybercrime Centre (EC3), the FBI, and technology industry leaders to takedown another major botnet.  The third such milestone this year alone.  The Sirefef botnet, also known as ZeroAccess, has infected approximately two million computers worldwide and Microsoft estimates the cost to online advertisers at ~$2.7 million each month.The DCU has several major botnet takedowns, including Citadel, Bamital, Zeus, and Rustock.  In my opinion they are the elite group fighting for all of us when it comes to actively interdicting this type of scourge. This supports my Top 10 Security Predictions for 2013 and Beyond that attackers would be targeted with more ferocity from governments, service providers and organizations worldwide.  Feel free to check out my other predictions.  Another well-earned congratulations to the hard working Microsoft folks in the DCU.  Well done, never give an inch, and keep pressing forward in this seemingly never-ending battle.  Reference Links:Microsoft DCU Blog: 10 Predictions for 2013 and Beyond: Top 10 Security Predictions for 2013 and Beyond takedown announcement: takedown announcement: takedown announcement: takedown announcement:    @Matt_Rosenquist   Blog: read more

Castillejo ‘out for 10 days’

first_imgMilan winger Samu Castillejo may not be back until after the international break due to a fresh hamstring injury. The Spaniard limped off during Rossoneri’s 2-1 home defeat to Lazio yesterday. Now, reports tests came back with a thigh strain, which will keep him out for “10 days”, ruling him out of the trip to Juventus this weekend. With the international break fast approaching, the 24-year-old should be fit to face Napoli in three weeks’ time. Castillejo, who joined Milan from Villarreal in the summer of 2018, has found playing time hard to come by this season, managing just five appearances so far. Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: read more

Cech wants Arsenal stay as future remains unclear

first_imgPetr Cech wants to stay at Arsenal and insists he is not ‘stressed’ about not receiving a new contract offer.The former Chelsea star, 36, will be a free agent in the summer when his current deal expires, unless the Gunners moves to extend his stay at the Emirates Stadium.However, talks have not started and Arsenal head coach Unai Emery has recently preferred Bernd Leno as his No.1. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Cech joined Arsenal from their Stamford Bridge neighbours in 2015 for £10 million, but Emery last week admitted he was unsure whether the veteran keeper had a future with the club.And the Czech Republic international claims he is relaxed about the situation, telling the  Evening Standard : “I would like to stay but we are in January.“The season is long so you never know what will happen. I don’t feel stressed or pressed about when we sit and when we talk.“I just do my job and in the end we can easily sit and discuss it, so we will see. I haven’t [had an offer yet] and after the transfer window we will talk and see where we are.”Cech has not played a Premier League game since losing his place to summer signing Leno after suffering a hamstring injury against Watford on September 29.He has been used in cup games after starting the season as No.1 and when asked about his future last week, Emery said: “I don’t know now, it has to do with the club and the player.”He started this season very well, very good behaviour, commitment and also performance. And then when he had his injuries, he recovered his position on the bench.”I am very happy with him. We will speak in the future with the player but at the moment I want his focus to be the same in every training and match.”Cech started in goal for Saturday’s 3-0 FA Cup win at Blackpool , with the Gunners set to return to Premier League action on Saturday at West Ham.last_img read more

Getting Found – Yankee Swap

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 27, 2007 10:06:00 AM, updated October 01 2019 Since it is the holidays I thought I would give an example of getting found online with a holiday theme.  This year for Christmas my family has decided to take up the tradition of holding a yankee swap, where basically everyone brings a gift to the party and people choose gifts and swap them according to a set of rules.  It can actually be even more fun than just opening gifts, and we still get to spend time together.  Plus, you only need to buy one gift, not a gift for each person, which really reduces the stress and pressure of the holiday season, making it a lot more enjoyable. (Thanks for suggesting it, Kiddo!)However, over email, there were a number of concerns about the exact rules we should use for our previous yankee swaps we had done with other people.  It seems we had all played by slightly different rules. What did I do?  Of course I went to Google.  I searched for “yankee swap rules”.  After clicking on a few of the results, I found a website that seems to get the whole inbound marketing and Internet thing.My Google search for “yankee swap rules”:The first result for “yankee swap rules” was a PDF from that lists out the rules.  I clicked on it.  I put a link to it into an email to send to my family.  Pretty useful.I went back to Google to learn more. The second result – an indented result to the first one, was the homepage.  I also clicked on it.Back to Google to learn more.  I skipped down to the 5th result, a page on Wikipedia (a known brand) and clicked on that.  I read the article.  What did I see on the bottom of the article?  Two links back to the rules on  Interesting!  I put a link to the Wikipedia article into the email to the family.Back to Google for more research. Now I see in the 6th result, a blog article about “What are the Rules to a Yankee Swap and How to Win”.  We have a competitive family, so I wasn’t going to send out a link to these strategic tips, but I certainly read it for myself.  What did I find?  Well, in the article, there was another link to  Very interesting!I also checked out the 9th result, an entry from Yahoo! Answers.  If the folks at had been really on top of things, they could have submitted an answer to that question and linked back to their rules page on their website as the resource they used to answer the question.  They did not do this, but they could have.What does this mean for your company? What does all this mean?  Think about it.  A tiny company can have a presence on 50% of the first page of Google results for a core search term for their business.  You might ask “but who cares about getting listed for yankee swap rules?”  Don’t you think Amazon would want to be listed in these results?  Maybe with multiple pages with rules for different variations of the game, and then show gifts at different price points alongside the rules?How is your company “getting found” online?  If you search for some terms in your product category, can prospects find you?  How much of the Google results do you dominate?  Are there blog articles written by other people that mention and link to your company in the results?  Are there other third party websites that mention and link to your company in the results?  Does your company website even show up?  What about your blog?  How are you spreading your content around the web so that your prospects can’t help but find you?Don’t stress about this topic too much today.  Enjoy the holiday season.  But put it on your calendar for January 7 to think about this and plot a strategy for 2008.Happy Holidays! SEO Topics:last_img read more

Stop Begging TechCrunch to Write About You.

first_img MarketingProfs Topics: inbound internet marketing software the 2nd most popular blog on the planet Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , We’ve been “lucky” enough to be Lead to Opportunity Conversion Rate All that said, . For us, it makes a lot more sense to spend time and money on sites like For the rates, examine the table below:   If you can’t read the Download the free webinar As you can see above, it sends a big burst of traffic. It’s a great link to have from a search engine optimization perspective since the domain has a lot of authority in the eyes of Google and the other search engines.  at TechCrunch. So, the lesson is, choose your online PR targets wisely or marketers looking for TechCrunch , And that’s the point. As much as us “geeks” get excited when we get “TechCrunched” (yes, it’s a verb), it doesn’t really match our target market all that well.  small business website marketing software for tips and tricks to drive inbound marketing using Twitter. ).  (see charts of unpaid traffic from marketing profs below). SEO  6% TechCrunch To further drive the point home, you’ll see that the conversion rates for TechCrunch traffic are horrible compared to the MarketingProfs traffic.   Visitor to Lead Conversation Rate  6% here here  12% If you haven’t heard of Opportunity to Customer Conversion Rate  15% Guess how much of that traffic converted into clients, though?  here Now, granted, you could say that there aren’t many SMBs looking for a covered by TechCrunch four times  31% , Mr. Arrington.  Further, you shouldn’t always go for the big bang. Sometimes, a handful of links from some less well known bloggers are a lot easier to get and can produce similar results. And with bloggers who aren’t as big and unreachable as TechCrunch’s writers, you can usually develop a meaningful business-blogging relationship much more quickly (see and we still like the attention .  , then you may be living in a hole somewhere. Or you’re just not obsessed with “all that is web” (my personal grounding rod,  my wife, tells me that there are a lot of you out there). Webinar: Twitter for Marketing and PR closed loop marketing . here Want to learn more about using Twitter for Marketing and PR?  55% Nonetheless, TechCrunch — according to Technorati — is MarketingProfs graph below, it reads “2.” Yes, two customers only. Originally published Jan 28, 2009 7:47:00 AM, updated July 08 2013last_img read more

Why Twitter Is Marketing Wheat Bread (Not Cotton Candy)

first_img blogging Want to learn more about using Twitter for Marketing and PR? Red Sox commentary Demi Moore If you’re like many serious, data-driven marketing professionals, you don’t take Twitter seriously. It seems a little too much like marketing cotton candy. Shaquile ONeal for tips and tricks to drive inbound marketing using Twitter. What type of business value? saying about their company Our blog is not alone. Look at landing pages and healthy use of Twitter Marketing .) It’s sticky. (Who doesn’t want to know what people are and . For regular producers of quality, interesting content, Twitter is core source of traffic. calls to action lead tracking search engine optimization Steve Rubel’s traffic. Pay-Per-Click ads , Twitter can produce real business value. If this is your view of Twitter, you need to re-assess. Today. Webinar: Twitter for Marketing and PR , Referrals. Originally published Jul 23, 2009 8:00:00 AM, updated October 20 2016 all the time.) ? anitacanita .) P. Diddy Topics: On this blog over the last three months, Twitter was the third-most significant source of traffic, referring almost $30,000 worth of traffic. ($30,000 is what we would have had to pay to buy a similar volume of traffic from Google via It’s sweet. (What could be sweeter than non-stop ? But if you put in the time, make Twitter a part of your daily diet and engage with your network, Twitter will help keep your marketing strong. Photos: And, to some, Twitter seems low on substantive business value. ?) Of course, this type of referral traffic doesn’t happen without work. You can’t buy $30,000 worth of visitors from Twitter. You have to build a network, engage with that network, then share your quality content with that network. And even if you do that, you won’t see returns overnight. sierravalleygirl Download the free webinar It’s colorful. ( Twitter is not cotton candy — it’s wheat bread, a staple of a healthy marketing diet. Balanced with Or Fred Wilson’s , Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals

first_img , which highlights some findings regarding .  So do these findings about the decline in peer-to-peer trust completely undermine the power of referrals? Public relations firm Edelman recently released its Download our Learn more about inbound marketing and how to combine blogging, SEO and social media for results. According to the Edelman Trust Barometer, people still need to hear things in five different places before they actually believe it.  Therefore, a social media referral isn’t the be-all, end-all.  People still look to different sources before making decisions.  Allocate your marketing budget smartly by putting some aside for social media interaction and dedicating some to other One possibility includes the reach of social networks like Facebook and Twitter.  Now that social networks are increasing in popularity, users are maintaining larger groups of “friends” that include more casual acquaintances, possibly dulling the credibility of peer networks. It’s no longer a matter of trusting the opinion just because it’s the opinion of a peer.  Now people are less likely to trust an opinion unless it’s from a person they inbound marketing kit word of mouth marketing Another possibility?  Now that marketers are getting a firm grasp on social media, consumers are becoming more skeptical about the influences behind peer referrals.  Again, this skepticism increases if it’s the opinion of a peer they don’t really know. . continue to carry their weight in social media.  Still, something has to have changed since 2008, right?        Not exactly.  As we mentioned in this morning’s post, know. social media marketingcenter_img 2010 Trust Barometer I don’t know about you, but as social media continues to be a marketing hot topic, I’ve seen a lot of discussion emphasizing the importance of company/product referrals and that may shock you.   inbound marketing initatives Be smart about your social media interactions. Why the decline in peer-to-peer trust? Originally published Feb 8, 2010 12:23:00 PM, updated July 18 2013 referrals from friends For marketers, this means that building credibility in people’s social media reactions is crucial. The best way to do this is by creating valuable content that people will want to share with their networks. Inbound Marketing Kit like creating content. According to the latest survey, the number of people who view their friends and peers as credible sources of information about a company has dropped from 45% in 2008 to 25% in 2010, decreasing almost by half! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

20 Brand New Comedy Videos! “HubSpot Originals” Trailer [Video]

first_img Webinar: How to Use Online Video for Inbound Marketing Tuesday at 12:00pm EDT, we’ll be launching a new video as part of the series. Every Topics: subscribe to our YouTube page . Get ready for some video entertainment that’s a bit edgy and absolutely hilarious. (Also, we’re quite proud that the majority of the actors are HubSpot employees!) How do you get started with YouTube, video podcasting, live streaming, or viral videos.center_img Originally published Apr 6, 2010 12:00:00 PM, updated July 04 2013 Download the free webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Be sure to tune into the blog, or For the past month, the HubSpot marketing team has been working with stellar video producer @ WoodyTondorfto create a series of 20 comedy shorts. Woody is formerly of HBO Labs, as well as the mastermind of Streamy-nominated web show ” Elevator.”      to learn how to use online video to grow your business with inbound marketing.last_img read more

Survey: 0% of Internet Users Would Pay for Twitter

first_img research Topics: Download the ebook now! — Not surprisingly, Internet use continues to increase as age decreases, with 100 percent of those under age 24 going online.  However, a surprisingly high percentage of Americans between 36 and 55 are not Internet users: among respondents age 46 to 55, 19 percent are non-users; among those 36 to 45, 15 percent are non-users. Free Download: Marketing Data: 50+ Marketing Charts and Graphs “Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users.” The survey of 1,981 Internet users also found that half “never” click on web advertising, with 70% saying they find it “annoying.” However, 55% said they would rather see web advertising than pay for content.” The USC survey also examined how United States residents accessed and used the Internet. Major usage findings include: — The average time online has now reached 19 hours per week.  Although more than two-thirds of Americans have gone online for a decade, the largest year-to-year increases in weekly online use has been reported in the two most recent Digital Future studies. : Percentage of U.S. on the Internet Originally published Jul 27, 2010 7:27:00 PM, updated October 20 2016 — Although new media is used by large percentages of Internet users age 24 and under, overall large percentages of Internet users never go online to do instant messaging (50 percent), work on a blog (79 percent), participate in chat rooms (80 percent), or make or receive phone calls (85 percent).  to have access to these charts for use in your own presentations Twitter Marketing A recent study shows that Americans are not willing to pay for online services such as Twitter. The study was conducted by the University of Southern California at the Annenberg School for Communications and Journalism. Weekly hours online Expectations and usage on the Internet are different than with other forms of communication. Online, people expect a balance of free and paid information and services. As a marketer, is it important to understand how you can provide free content to drive business transactions. Additionally, as Internet usage continues to increase across all demographics, it is important to adjust your strategy and resources to improve your online marketing efforts. “Although nearly half of those polled in a new USC survey said they have used free micro-blogging sites like Twitter, 0% said that they would be willing to pay for such a service. “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” said Jeffrey Cole, director of the Center for Digital Future at USC’s Annenberg School for Communication & Journalism. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Gaps in Internet use in age groups Low adoption of new media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack — For the first time, the Internet is used by more than 80 percent of Americans — now 82 percent.   Marketing Takeaway From thelast_img read more