Chad le Clos wins overall World Cup title

first_img14 November 2011Nineteen-year-old swimming sensation Chad le Clos secured the overall Fina/Arena World Cup title in Japan on the weekend, joining Ryk Neethling and Cameron van der Burgh as South Africans who have captured the prestigious title.After claiming the $100 000 (approximately R788 000) first prize, Le Clos, in an interview with Fina, revealed that he had enjoyed a fair share of good luck on his way to the title because he had begun the season as a late replacement.“I was lucky to be in the series and the great start in Dubai (where he won six gold medals) gave me the possibility of making the top three and possibly winning.”Le Clos twice delivered six gold medal performances; apart from Dubai, he also achieved the feat in Beijing.Tough scheduleSwimming in his seventh and final meet in Tokyo, Le Clos admitted that it was tough to maintain his form through so much time and travel, with events taking place in Dubai, Stockholm, Moscow, Berlin, Singapore, Beijing, and Tokyo, between 7 October and 13 November.In Tokyo, he won the 200 metres freestyle, which was his 22nd win during the World Cup Series. He also picked up silver medals in the 200m butterfly, 200m individual medley, and 100m individual medley, and added a bronze in the 100m freestyle in which Olympic champion Alain Bernard finished fourth.His final margin of victory in the overall World Cup standings was substantial. Le Clos claimed first place with 176 points. Second went to Japan’s Hidemasa Sano on 90 points, with Germany’s Marco Koch in third with 65 points.‘They were gunning for me’Looking back on his performances in Japan, Le Clos said: “I knew it was going to be hard and that there were some wonderful Japanese and Chinese swimmers, who are good at medleys, breaststroke and butterfly. They were gunning for me, as you could see.”Questioned about what he enjoyed most about the World Cup, Le Clos said: “Swimming against the best in the world and getting to swim against Michael Phelps and Ryan Lochte. If you want to win Olympic gold, you have to beat those swimmers.”He summed up his World Cup season by saying: “It’s been a tough World Cup and I learned so much. I made a few mistakes but enjoyed the experience and the support has been amazing.“Thank you to my sponsors and Olympic Federation for the support for my success at the World Cup. A special thanks to my coach Graham Hill for a solid preparation.”Cherry on the topBack home, there was a cherry on the top for Le Clos; he won the Most Promising Athlete award at the Telkom Swimming South Africa Aquatic Awards in Kempton Park on Saturday.The Swimmer of the Year award went the way of two-time World Series winner Cameron van der Burgh.Would you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

Exascalar and Cost Effective HPC

first_imgI know… you’re probably thinking, “what the *?” The phrases “Cost effective” and “HPC” seem as rarely seen together as are a double bill of Ferris Bueller’s Day Off and Rocky Horror Picture Show. But, in fact, with rapidly expanding efficiency and performance capability of supercomputing systems, electricity costs in large scale machines may warrant deeper scrutiny of the need for newer hardware. What got me thinking about this was a startling realization about systems near the lower left “Corner of Inefficiency” of the familiar Exascalar plot below.The systems near that lower left corner are almost a factor of one hundred less efficient than the most efficient systems of comparable performance. In other words they consume about one hundred times the energy for comparable work. This can be a big deal, for instance a 20kW system or a 2.0 MW system. If you think about the cost of electricity, there could be some real ROI there.So the question is how to visualize that difference in cost. The point of what I discuss below is not to provide an accurate cost analysis for every application, but to show how this general framework can be put to use.Costs of supercomputers, especially those at the forefront of innovation, are difficult to estimate. For the purposes here I chose to use a published cost of the Lawrence Livermore Labs Sequoia computer as the anchor point for this analysis. For comparison read about the ORNL supercomputer here. Assuming a constant $/flops one can easily scale capital cost according to performance. This scaling is shown as the horizontal lines in the Figure below.Electricity costs also vary widely from location to location.  Industrial electricity costs are actually falling in the US, but for the sake of simplicity I have assumed $0.07/kWh with an assumed facility PUE of 1.6. $0.07 is about the average industrial electricity rate in the US.  This translates, conveniently, to a total energy cost of about $1/(Watt*Year). You can see system-level annualized energy costs in the Figure.From this point it is pretty straight forward to calculate a payback time for replacing inefficient servers. It’s interesting they work out to be vertical lines. It’s interesting that they times for return on investment show up as vertical lines. It’s astounding that they are so short. In several cases, less than a year!Again, this is not intended to be a definitive analysis of return on investment or total cost of supercomputer ownership. But I think this initial estimate is provocative enough to warrant further investigation. To me it looks like millions are on the table.So, what are you waiting for?last_img read more

6 Tips for Making a Business Marketing Video

first_img Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 22, 2008 9:15:00 AM, updated March 21 2013 Topics: This article is by guest writer Catie Foertsch from www.OurTownLLC.net who has a lot of experience producing video of many types and formats. Start with a script.  If you don’t, you’ll turn on the camera and find yourself tongue-tied as you try to think of what to say. Unless you’re using a teleprompter, bullet points are better than paragraphs. Develop a list of bullet points and then rehearse your way through them a couple times, honing what you want to say just like you do when you’re rehearsing a power point presentation. Remember that people are trained to watch video as story, so frame what you say with a beginning, a middle, and an end. (More about the end later.)  And – while you might want to say a whole lot about your business, boil it down. Don’t overwhelm your viewer with detail.Don’t try to impress your audience by channeling someone who impresses you, like maybe Seth Godin. People have a very, very sensitive authentic-meter, and can tell immediately if what they’re seeing is faked or forced. Remember the old maxim about doing business with people we know, like and trust? Video is a great way to let people connect with you in all three ways but it only works if their authentic-meter tells them they’re watching a real person. So be yourself.Don’t use the camera’s built-in microphone.  Buy a wireless lavaliere mic and clip it on your lapel.  You can pick one up for short money, and the difference in the professional quality of your video is huge. To find one, Google lavaliere mic. Just make sure that the one you buy has the right connections for your camera.Be vigilant about your lighting. This is one of the easiest ways to make your video look good. Don’t shoot against a window because your camera will adjust to the outside light and you’ll be way too dark. Don’t place yourself directly under an overhead light because you’ll get very nasty raccoon eyes, as the light casts shadows from your brow. Do point a light source directly at your face, to counter shadows from overhead light. You can take the lamp shade off a table lamp so the light shines on your face, or point a desk lamp at yourself. Don’t place it so close that you blind yourself, just use it to fill in the light on your face. It’ll make a big difference. And, if you have dark skin, do not shoot against a light background as the camera will adjust for the background. Place yourself against a darker background so the camera adjusts to your face and not the white wall behind you.Frame your face well. If you’re placing your video on your website it’s going to be relatively small, so if your face is small in the video it will be very difficult to see on your website. Why does the size of your face matter? Because we want to watch your face as you talk. And beware of too much head room. Head room is the space above your head in the frame, and too much leaves lots of empty space and too little you. So – bring your head very close to the top of the frame. Aim for a head-and-shoulders shot without a lot of headroom and you’ll look great.End your video with some kind of call to action. This is because people watch videos to watch a story, and every story must have an ending, and the most effective ending for a marketing video is a clear communication of what the person should do next. Here’s an example: “Bankruptcy is not easy, but we have the experience and the know-how to help you through this. So call us, right now, and let’s get started.”What’s the bottom line? Communication-wise, video is the sharpest tool in your toolbox, and making good video isn’t hard. So why not start using video to communicate your message? Photo by danny.hammontreeFree Ebook: The Essential Step-by-Step Guide to Internet Marketing Learn how to implement a comprehensive internet marketing strategy, step by step.Download this free ebook for step-by-step instructions on how to make internet marketing work for your business.last_img read more

Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie

first_img social media marketing a 3. Look at “who,” not “what” , dividing your pie into three slices: listening, creating and communicating.  His suggestion is to start by focusing 20% on listening, 40% on creating and the final 40% on communicating. on Chris Bennett Use marketing and Web analytics to regularly measure your social media efforts so you know what is and isn’t working. .  Of course, you can create all the content you want, but if you don’t get it into the hands of your prospects, you’re going to be wasting a lot of your time. Download the free video Our top blogger.  Good thing Glen has some A-list tips for folks like you (hey — I’m one of you!) who are trying to For now, Chris focuses on measuring social media initiatives, highlighting a variety of metrics marketers can use to analyze their efforts.  Some of these metrics include traffic, unique visitors, referral URLs, conversions and backlinks, to name a few. 4. Author: blogger but a Lesson: Author: While Brogan thinks this is a good recipe for success, he also understands people have different tastes.  Perhaps you have to devote some of your time to other parts of your marketing mix.  It’s okay to cut more slices and find a formula that works.  Now, I love Chris Brogan’s analogy here, but I’ve gotta admit: It’s making me hungry.   Chris Brogan Stick to your own guidelines Search Engine Land Brogan offers a great basic frame for how you should devote your time on A successful blog starts with the blogger. Focus on A-list qualities to build an A-list blog. Elyssa Pallai , she reminds us how important it is to embrace the power and opportunities afforded by the latest trends. inbound marketing So you’re a fellow blogger.  Chances are you don’t want to be just 20 Metrics To Effectively Track Social Media Campaigns Author: Slicing Your Social Media Pie of creating content is one of the best tactics you can use to get found online of measuring the performance of your programs is important for every marketing undertaking. Author: OPEN Forum search engine optimization build a popular business blogcenter_img article this week discusses how you can slice up your social media pie into various types of engagement in different size pieces to suit your taste. Oh yeah — and we’ll let you have one of the bigger pieces. Copyblogger His top tips include: Lesson: Elyssa’s post discusses the most recent trends that should be top-of-mind for marketers trying to stay on top of marketing in a technology-driven world.  While she doesn’t recommend forgetting about concepts like As a business, What latest trends is she talking about?  The real-time Web, social networks, the mobile Web and location-based marketing top the list.  If you don’t understand these technologies and what they mean for marketing, you better get with it soon, she says. great . 4 Tech Trends You Must Understand to be an Effective Marketer Lesson: and learn how to generate more business using social media. 1. Make content your #1 focus Learn how to use social media to attract more customers. Recognize your own influence of ReadWriteWeb Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Explore opportunities to generate referals as an alternative content marketing strategy. 5 Ways to Share Content to Create Referrals 5. John Jantsch 2. Duct Tape Marketing Lesson: While John definitely advocates promotion via social media, he also recognizes another way to amplify the reach of your content: through referals.  A few ways he recommends you generate them is by writing guest blog posts, hosting a group in social networks, encouraging people to bring a friend to events/webinars you’re hosting, co-branding your content or creating an event. of How to Become an A-List Blogger Technology trends are constantly changing.  Stay on top of the latest developments for maximum marketing potential. Author: Photo by Ralph Daily Lesson: Video: How to Use Social Media to Attract More Customers Social media is a powerful tool that can affect an entire business directly and indirectly, but at the end of the day, you still need to prove your engagement is working.  Let’s face it — Divide and conquer your social media efforts. Originally published Jan 29, 2010 8:15:00 AM, updated July 18 2013 Glen Allsopplast_img read more

20 Brand New Comedy Videos! “HubSpot Originals” Trailer [Video]

first_img Webinar: How to Use Online Video for Inbound Marketing Tuesday at 12:00pm EDT, we’ll be launching a new video as part of the series. Every Topics: subscribe to our YouTube page . Get ready for some video entertainment that’s a bit edgy and absolutely hilarious. (Also, we’re quite proud that the majority of the actors are HubSpot employees!) How do you get started with YouTube, video podcasting, live streaming, or viral videos.center_img Originally published Apr 6, 2010 12:00:00 PM, updated July 04 2013 Download the free webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Be sure to tune into the blog, or For the past month, the HubSpot marketing team has been working with stellar video producer @ WoodyTondorfto create a series of 20 comedy shorts. Woody is formerly of HBO Labs, as well as the mastermind of Streamy-nominated web show ” Elevator.”      to learn how to use online video to grow your business with inbound marketing.last_img read more

9 Amazing Mobile Marketing Statistics Every Marketer Should Know

first_img Marketing Data This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.I attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques.The hot topic this year was mobile. (Okay, truth be told, there were three hot topics – cloud computing, social media, and mobile marketing. But for this article’s sake, let’s focus on mobile.)Of course, all this begs the question: What data do we have that supports the premise that mobile marketing is the next big thing?Glad you asked.Here are 9 amazing facts and figures about mobile marketing that’ll help you wrap your head around why mobile is going to be bigger than radio, TV, and the personal computer – combined.9 Amazing Mobile Marketing Statistics 1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.) (Tweet This Stat!)2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys) (Tweet This Stat!)3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia) (Tweet This Stat!)4. In some countries, there are more mobile subscriptions than there are people. (Source: Mobile Marketing Association) (How can this be? It’s because some people own more than one mobile phone.) (Tweet This Stat!)5. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) (Tweet This Stat!)6. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) (Tweet This Stat!)7. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates) (Tweet This Stat!)8. There are more mobile phones on the planet than there are TVs. (Source: Jupiter) (Tweet This Stat!)9. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley) (Tweet This Stat!)(Source: Mobile Marketing Association)Mobile Marketing TakeawaysTry mobile marketing for yourself. If you’re like most people, you’ve never scanned a QR code or clicked on a mobile banner ad. But you have to use mobile marketing to understand mobile marketing, so dive in.In addition, make sure you have a mobile-optimized website. There’s no point getting into mobile if your business’ website isn’t mobile-friendly.The bottom line? Mobile is here to stay, and your consumers are using it virtually every day of their lives. Given that, isn’t it time for you to get started and dive into the world of mobile? Hopefully, the statistics and takeaways I’ve outlined above will lay the foundation for you to take the next step.Image credit: LGEPR Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Sep 6, 2011 9:00:00 AM, updated July 28 2017last_img read more

7 Epic Uses of Twitter’s New Embeddable Tweets Feature

first_imgThe most important new Twitter feature for marketers isn’t brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week, Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don’t offer much more value for a business over personal profiles aside from a little bit more control.Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. The fact is, the true power and leverage of much of social media marketing resides outside of the network itself. For many marketers, their biggest communities are outside of social media. For example, email list, website visitors, blog subscribers, etc. In the past, it has been a struggle to use these existing communities to supercharge social media efforts. Now, embeddable tweets helps make that a little easier. Your website or blog visitors can follow, retweet, or click on a link in an embedded tweet without ever having to leave your site. This is HUGE! Less friction means more conversions.How to Embed a Tweet Using The New Twitter Web DesignLets get right to it. Here is a step-by-step look at how you can embed a tweet.Step 1: Sign into Twitter.com, and select a tweet you would like to embed. Then click “Open.”Step 2: Once the tweet is open, click on the “Details” link.Step 3: Click the “Embed this Tweet” link.Step 4: Select alignment, and then copy the HTML code.Step 5: Paste the HTML into your website or blog editor and POOF!, your tweet is now embedded! The Final Product:Should I put a Facebook Share or a Facebook “Like” on a page? It can be so confusing! Learn when to use what. – ow.ly/7UHhT— HubSpot (@HubSpot) December 13, 20117 Epic Uses of Twitter’s New Embeddable Tweets FeatureNow that you are a tweet-embedding machine, we need to go over some best practices for using embedded tweets. While I’m sure you can think of more, these seven uses should serve as a great primer on your path to becoming a tweet embedding ninja.1. Showcase Customer Testimonials – In the past, businesses who received a positive comment on Twitter could “favorite” it on their account by clicking the yellow star, but that really didn’t do much for them to showcase that awesome feedback. Now, if someone tweets at you with some kind words, you can embed that tweet on your product or case study pages to add credibility to prospects investigating your business.2. Curate Awesome Content for a Blog Post – Sometimes the best blog posts come from the knowledge of experts outside of your company. Ask industry experts a question. Use the question as a title of your blog post, and then embed the tweets to support the text you were planning to write about the subject.3. Encourage Sharing of Lead Generation Offers – Look at your marketing analytics, and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer.4. Conduct a Social Poll – Want to get feedback on an issue and do it in a way that leverages the virality of social networks? Create a poll question in a blog post. Make each of the responses individual tweets, and have visitors retweet the tweet they are voting for. This helps you collect valuable feedback and spread the poll to the followers of each of your participants.5. Event Summary Blog Posts – One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. Embedded tweets make this type of blog post even easier. Embed your favorite tweets from people you met at the event. This will not only help them get more followers and retweets, but also encourage them to share your summary post.6. Create a More Social Newsroom – Too many company newsrooms are boring. A cluttered page of press release links and executive headshots doesn’t sell a reporter on the awesomeness of your company. Embed tweets from customers, partners, and industry influencers talking about your business to give reporters visiting your newsroom an improved perception of your company.7. Build More Social Emails – Embedded tweets are nothing more than a little bit of HTML code. This means that you can embed them anywhere you use HTML. Use HTML email templates? Then you can socialize your email newsletter by embedding relevant tweets!These are just a few ways to use Twitter’s awesome new embedded tweets feature. Do you have other suggestions? Please leave them in the comments.Image Credit: JoshSemans Twitter Marketing Examples Topics: Originally published Dec 15, 2011 1:15:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Marketers Should (And Shouldn’t) Tweet [Research]

first_img Originally published Mar 13, 2012 9:00:00 AM, updated October 20 2016 Topics: A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all.These results are extreme and beg the question, why don’t people find value in tweets? Luckily, the study broke down some of the reasons tweets just aren’t striking peoples’ fancies. Let’s dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter.The Tweets People Hate, and WhyBefore we get into some of the most offensive types of tweets, let’s take a look at how survey respondents rated all the tweet types they were asked about.Some of those probably seem pretty familiar if you’re an avid Twitter user. Let’s dive into three of the tweet types these respondents found most offensive, but with one caveat — we’re not asserting this content should be totally eliminated from Twitter. It should simply be used with extreme moderation (that’s an oxymoron if I ever heard one). It’s okay to occasionally post about these topics, but if your tweets are too heavy with this type of content, you will be seen as less relevant and credible to your Twitter followers.Personal ConversationsTweeting a long-winded personal conversation back and forth will make readers less likely to value your tweets. Yes, it is important to engage with other Twitter followers, but if all of your tweets focus on this, other readers will not feel connected to your tweets because the conversation isn’t relevant to the majority of them. Take a look at this sample Twitter conversation, for example.Hi @PersonB! What are you doing tonight? Hi @PersonA! I’m going to dinner. You?@PersonB Same. Do you want to go to a movie after?@PersonA Definitely! What do you want to see?@PersonB Whatever, as long as it’s not too late a show. Have to get up early.@PersonA Really? What do you have to do in the morning? What about a horror flick?And on, and on, and on. If your conversation is that long winded, take it to direct message so you’re not clogging up peoples’ Twitter streams. Use your public tweets for something more valuable to the general audience.Updates About Your MoodMany people use Twitter as a way to complain about something that has gone wrong. Maybe they woke up with a headache. Or had a bad day at work. Or just want the weekend to come. Either way, it is not something tweeters reported enjoying reading on Twitter. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. Consider the difference between these two tweets, for example.Such a long day at work, ugh.andSuch a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward.The second tweet lets you comment on your mood, yes, but also provides information that people might care about. Now your readers understand that your day was so long because of inefficient marketing automation, and there’s a solution that may help you solve that problem — and could also help other followers with a similar problem fix it.Updates About ActivitiesAs location-based marketing grows, so do the check-ins that are posted on Twitter. Though some of the mobile check-ins can be interesting, tweeters reported that usually they find it to be overkill. For example, posting to Twitter that you went to breakfast, the gym, your house, work, a restaurant for lunch, back to work, out to dinner, out for a drink, and home overwhelms and annoys your followers. Occasional public check-ins provide value if they’re accompanied with information followers can benefit from — like sharing information about a sale going on at a local restaurant, or tweeting something insightful from the keynote speaker at an event.7 Things You Should be TweetingNow that you know what not to tweet about, take heart in knowing there are a lot of valuable topics that you should tweet about. Consider these tweet formats to provide valuable content to your followers.Links to Other ContentNo obligation, no risk, totally free inbound marketing assessment of your marketing system from @HubSpot – ow.ly/9uInJ— HubSpot (@HubSpot) March 11, 2012Talking about content — whether your own, or others’ — in your tweets is key to starting conversations and gaining new followers. Twitter is one of the best tools to share content and hear other opinions about it. Including lines from a blog post or your opinion on what you read along with a truncated link to that content is a great way to provide value. This is also how companies generate leads on Twitter — by sending leads to a landing page on their own website to download content assets behind a form.Questions to Your Followerswho should follow your account? what kinds of people? what will they get from following you? how will they describe your account to friends?— Laura Fitton (@Pistachio) March 8, 2012Part of interacting with people on Twitter is asking them questions and soliciting their feedback. Who doesn’t want to give their two cents? Posing a question to your followers is a great way to start discussions and forge new business relationships. It can also give you valuable insight into your own business — Twitter is an ideal social media network to gain real-time feedback from leads and customers. You can read more about how to use social medial for instant feedback in our blog post on the subject.Answers to Tweeters’ Questions@tinybadass they took away the ability for you to add a call to action, form or coupon on your homepage— Mike Volpe (@mvolpe) March 1, 2012In addition to asking questions, you should also make sure to answer other peoples’ questions, especially when they are directed at you. Answering questions directed at you is just good form — you should be monitoring your social media accounts vigilantly, because people will use them as customer service mechanisms whether you like it or not. But answering questions that are just out in the ether is how you gain credibility as an industry thought leader. The more helpful you are, the more people will return to both your Twitter account and your other online real estate (like your blog and other social media accounts to which you’ve linked on your Twitter account, right?) to get answers to their questions. And that’s how a mere Twitter follower turns into your brand evangelist and future customer.Intellectual Engagement with Tweeters@CarriBugbee @HubSpot I blush! Hmm. Content marketing done right for tech geeks. Something Reddit-like?— Rebecca Corliss (@repcor) March 8, 2012Engaging with followers is important — it shows your followers you care, and encourages others to join in on your conversation. But doing so intellectually can seem difficult in just 140 characters. Don’t be scared to abbreviate, skip the formalities, and take conversations offline or to direct message to help fit more value into less characters. This is another instance where it’s great to link to other content that helps answer questions in more detail. You can use your own content, or content from another site. When referencing other peoples’ content, pull them in on the conversation on Twitter. It will strengthen your connection with them, too, when they see you’re promoting them as a resource to your followers.Offers and PromotionsDownload The 2012 State of Inbound Marketing hubspot.com/state-of-inbou… via @hubspot— Jeanne Hopkins (@jeannehopkins) March 1, 2012Twitter is an excellent way to promote offers, events, coupons, and other lead and customer generating content. Social media followers expect brands to tout their offers, and it’s one of the reasons they’re following you — to get the insider’s deal. Your stream shouldn’t be all coupons and freebies, but you should regularly pepper these offers in to help your own bottom line, and reward Twitter followers for remaining engaged with your content.Data and ResearchFacebook’s new “Reach Generator” guarantees that 75% of your fans will see your brand’s content each month! – ow.ly/9uIdq— HubSpot (@HubSpot) March 8, 2012Twitter loves data. Twitter loves infographics. Twitter loves research. Sharing content of this nature is extremely valuable for your followers, because exposing this information makes it really easy for them to look smart to their networks. What’s easier than a RT with a piece of compelling data or original research? And if the data includes research about social media, it proves to be even more valuable on Twitter. The example above is especially effective to Twitter users as it shows how to get more clicks — and possibly more followers — on Twitter.Additional Content on RetweetsAbsolutely! And from people outside your company. MT @FernwoodResort: do follow up posts that answers ?? raised during event #inboundchat— Rachel Sprung (@RSprung) February 21, 2012Part of providing value on Twitter is building on other valuable tweets. Even though you only have 140 characters to work with, adding more valuable content to other peoples’ tweets is beneficial to your followers and helps open yourself up to relationships with new people. You may have to modify the tweet to fit your addition into the character limit. In these instances, type ‘MT’, which stands for ‘modified tweet’, instead of ‘RT’.What type of content do you love (or love to hate) on Twitter?Image Credit: Fanie Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]

first_imgLike a moth to a flame. Could there be a more perfect analogy for humans’ innate attraction to visuals? I think not. If you agree with me on this, then you can easily understand why visuals have become so important to online marketers’ content strategies, especially when you think about the increased emphasis social networks like Pinterest and Facebook are giving them.Just consider the facts. According to HubSpot’s own research, photos and images on Facebook generate 53% more Likes than the average post. Furthermore, Shareaholic recently reported that Pinterest is now the 4th largest traffic driver worldwide. These stats and more are highlighted in a new infographic from Socially Sorted, which features how the shift toward visual content in social media has developed, as well as six tips businesses can follow to leverage the power of visual content in social media. Check it out …(Click infographic to enlarge.) 8 Tweetable Stats1) 44% of users are more likely to engage with brands if they post pictures than any other media. (Source: ROI Research) Tweet This Stat2) As of 2012, YouTube now streams 4 billion online videos every day. (Source: Reuters) Tweet This Stat3) In August 2012, Instagram (7,302,000) surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months. (Source: comScore) Tweet This Stat4) Photos and images on Facebook generate 53% more Likes than the average post. (Source: HubSpot) Tweet This Stat5) Pinterest is now the 4th largest traffic driver worldwide. (Source: Shareaholic) Tweet This Stat6) In just 8 months, online photo editor PicMonkey averages 1.6 million visits per day and 4.3 million images edited per day. (Source: PicMonkey) Tweet This Stat7) Over 80% of pins on Pinterest are repins. (Source: RJMetrics) Tweet This Stat8) Engagement from Instagram users is as much as 10 times greater than other platforms. (Source: CEO David Atkinson, SumAll.com) Tweet This StatReady to get moving with visual content? Check out this blog post to learn more about how to incorporate visual content into your various marketing channels. Originally published Dec 19, 2012 2:00:00 PM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Social Media Topics:last_img read more

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

first_imgGuys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties.To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorithm changes to some fun, inspirational marketing campaigns. In just a few minutes, you’ll be caught up on last week’s news and ready to rock your week ahead. Let’s get to it!Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch) Google just announced that it will start to feature in-depth articles in search in a special section of the main results column. According to it’s own research, Google indicates that around 10% of people are looking for links to more in-depth stories … so it wants to help them discover those links. Though Google isn’t clear about what “in-depth” means, this new feature is meant to “provide high-quality content to help you learn about or explore a subject.” Here’s what it will look like: As an inbound marketer, I am absolutely thrilled. This seems like a huge win for marketers who are truly trying to provide unique, valuable, and comprehensive content. If you fit into that category, you could be rewarded by being put into this select box in search. Google does give us a quick checklist you should follow if you want to help them categorize your content, and potentially be placed in the “In-depth articles” box. Learn more about this update over at TechCrunch.Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot)Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, all in one swoop. This past week, Facebook launched an updated News Feed algorithm that will focus on resurfacing relevant stories from people who you recently have engaged with through three new features: Story Bumping, Last Actor, and Chronological by Actor. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog.There are lots of takeaways for marketers — in fact, we already wrote about several — but your immediate action item boils down to one thing. Test. Test to see what type of content your Facebook fans want. Test to see if ads could help increase engagement. Test to see if posting more often — or less often — will benefit you. News Feed changes will affect everyone differently, so keep an eye on your Facebook stats to see how your content is performing. In the meantime, get the low-down on all the changes by checking out our blog post.Get 75 Free Stock Photos … No Strings Attached (via HubSpot)Given that visual content is hot and yet internet copyright law is kind of a hot mess at the moment, what’s a marketer with limited resources to do? We can’t all throw lots of money at stock photo companies for photos that may or may not get lost in our company’s labyrinth of files. To help solve this very frustrating problem, we created 75 free stock photos you can use any time — and anywhere — in your marketing without attributing them to us (though we could never refuse a lovely inbound link). Get your free stock photos here.Facebook’s Graph Search Is Now Available to Everyone Using U.S. English (via The Next Web)Heads up, marketers: Graph search is rolling out to even more users. Previously available to a select test group, then only U.S. users, now it’s available to everyone using U.S. English (but who may not be in the U.S.). Not groundbreaking news, but definitely something marketers should keep an eye on.Why? With Graph Search, Facbeook users will have more — and different — ways to discover your Company Page and content. Who knows, Facebook may be more open with marketers about how people can get found via Graph Search with its new Facebook for business blog. Just an interesting trend to keep an eye on that could have a huge impact on your brand’s success on Facebook. Learn more about this new release on The Next Web.Virtually Furnish a Room With IKEA’s Augmented Reality Catalog (via Mashable)Augmented reality — where computer sensory input such as sound, video, music, or images interacts with the live, real-life, physical world — is probably not in the budget plan for most marketers (including us) … but it’s pretty cool to hear about when marketers do use it. This week, IKEA released an augmented reality catalog app — basically when you open the app and select an item, the app inserts the item into a realtime view of your home using your phone’s camera. So next time you want to buy a couch from IKEA, you’ll know if it will fit in your living room … which is pretty awesome. Here’s the app in action: Originally published Aug 11, 2013 8:00:00 AM, updated February 01 2017 Google Updates We included this story in this week’s roundup for one reason: it’s really just an awesome piece of inbound marketing. It’s a free app that you can download that you can’t help but engage with. We think it’s so darn awesome because it solves a common problem for furniture buyers through a really interactive piece of content — something that could be inspiration for your next inbound marketing campaign. Learn more about IKEA’s catalog here. Trying to Reinvent Itself, Yahoo Searches for a New Look (via The New York Times)Do you think Yahoo could ever be cool again? In 30 days we’ll find out. In a recent campaign to support the launch of a new logo, Yahoo will unveil a failed design for their new logo each day for a month. Each day, the shot-down logo will appear on Yahoo’s Tumblr blog.The campaign is interesting, but we’re more interested to see how it will affect usage of Yahoo. With Google and Bing currently crushing the search engine market share, we find it hard to believe that the search underdog could actually make a comeback. But hey … you never know. So marketers, just keep an eye on your organic search engine traffic and adjust your SEO strategy accordingly. Learn more about Yahoo’s new campaign over at The New York Times. Which story was most interesting to you this week? Tell us what you liked, and why, in the comments. center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more