Lewis Hamilton has 2 championships but just 1 win in Mexico City

first_imgNo need to wear face masks in Metro Manila, says scientist LATEST STORIES Hamilton will start Sunday in firm command of the season championship with a 64-point lead on teammate Valtteri Bottas and just four races left. It would take a stunning collapse over the back end of the season for Hamilton not to win a historic sixth career championship and fifth in six years. That would put the British driver in sole possession of second place in F1 history and one shy of the record seven held by Germany’s Michael Schumacher.But those past struggles leave Hamilton downplaying his chances of closing out the championship in Mexico City.“I don’t anticipate it will be Mexico,” Hamilton said, adding his poor outings the last two years here have been “pretty shocking.”“Mexico is generally our worst race of the year because of the way our car is set up and it’s going to be a tough one for us,” he said.Mexico City’s thin air at 7,400 feet (2,255 meters) and the long straight out of the starting grid at the Autodromo Hermanos Rodriguez have favored Red Bull and Ferrari the last two years. And given Ferrari’s power surge and three victories since the summer break, Hamilton points to the Italian team as the favorite Sunday.ADVERTISEMENT Daybreak as smoke, ash billows from Taal volcano PLAY LIST 01:04Daybreak as smoke, ash billows from Taal volcano01:05Poor visibility, nakaapekto sa maraming lugar sa Batangas03:028,000 pulis sa Region 4-A, tuloy ang trabaho03:57Phivolcs, nahihirapan sa komunikasyon sa Taal01:04Sold-out: Stores run out of face masks after Taal spews ash01:45Iran police shoot at those protesting plane shootdown The federal government is ending its large financial subsidies. New investment from Mexico City business leaders and the local government will keep it on the F1 calendar through 2022. The race will be the Mexico City Grand Prix starting next year.Sports Related Videospowered by AdSparcRead Next He just struggles to win here.Hamilton has just one victory in four years at the Mexican Grand Prix and the last two races were among his worst outings in two title-winning seasons for Mercedes. He finished ninth in 2017 and fourth in 2018 as Red Bull’s Max Verstappen raced away with victories.FEATURED STORIESSPORTSAndray Blatche has high praise for teammate Kai SottoSPORTSBig differenceSPORTSAlmazan status stays uncertain ahead of Game 4Both of those results were good enough for Hamilton to limp across the finish line as the season champion. He got to parade with the Union Jack flag and pop champagne, but the celebrations missed the extra spice and thrill of a race victory.It could happen again. MOST READ LOOK: Taal Volcano island 2 days after eruption Bates shows his worth down low against Chabi Yo, Tigers DSWD Bicol donates P1.5M worth of food packs for Taal eruption evacuees ‘People evacuated on their own’ Phivolcs: Cloud seeding in ashfall affected areas needs study Don’t miss out on the latest news and information. 2 village execs nabbed in Bohol buy-bust Hamilton has just one win since the summer in last five races, a considerable drought for him.“I’m hoping for a better weekend but I think it’s going to be very hard to beat the Ferraris with those long straights,” Hamilton said.Ferrari will take the favorite’s role and run with it.“We arrive in Mexico determined to win,” Ferrari Team Principal Mattia Binotto said. “We will be aiming for our sixth consecutive pole, before looking to convert that into a victory.”Hamilton’s lone win here came in 2016 when he was in a desperate hunt to catch teammate Nico Rosberg in the championship. He rallied to push the title chase to the final race in Abu Dhabi, where Hamilton won and Rosberg won the championship.Mercedes once again has the only two drivers who can win the championship, but none of the garage tension and turmoil between Hamilton and Rosberg that split the team in 2015 and 2016.Bottas has three victories, including two weeks ago in Japan. He won two of the first four races of the season, before a midseason slump raised questions whether he would even be retained by Mercedes in 2020. Those ended when the Finnish driver finally got a contract extension in August.There are multiple results combinations that could clinch Hamilton’s championship Sunday if he finishes on the podium and 14 points ahead of Bottas. But any result with Hamilton fourth or lower automatically pushes the championship to next week’s U.S. Grand Prix in Texas. Hamilton clinched the title there in 2015.“Everything’s possible,” Bottas said. “Although I’m realistic as well that I will need to be very lucky, that’s a fact, to win all the rest of the races.”Always a festive atmosphere with some of the biggest crowds of the F1 season, the Mexican Grand Prix will race with a sense of relief. The race had been in danger of ending this year at the end of its original five-year contract. Mercedes driver Lewis Hamilton of Britain waves on the podium after finishing third in the Japanese Formula One Grand Prix at Suzuka Circuit in Suzuka, central Japan, Sunday, Oct. 13, 2019. (AP Photo/Toru Hanai)MEXICO CITY — For a place that has twice crowned him Formula One champion, Mexico City has not been particularly kind to Lewis Hamilton.The massive crowds adore him and he’s spun his Mercedes through the twisting curves on the stadium course to earn a place among F1’s greatest drivers.ADVERTISEMENT 400 evacuees from Taal eruption take refuge in Mt. Banahaw ‘Gago’ View commentslast_img read more

Taxpayers Provided Holiday Season Cybersecurity Shopping Tips (IR-2018-238)

first_imgIn honor of “National Tax Security Awareness Week,” which runs from December 3 to December 7, the IRS and Security Summit partners urge taxpayers to take steps to protect their data. While taxpayers are shopping for holiday gifts, identity thieves are “shopping” for tax and financial data they can sell on the dark web or use to create fraudulent tax returns. Keeping important personal data, such as credit card and social security numbers is essential to financial health.Cubersecurity Shopping TipsTaxpayers are advised to take the following measures while shopping online for gifts during the holiday season:(1) avoid unprotected Wi-Fi;(2) shop at familiar online retailers;(3) recognize and avoid phishing emails that pose as a trusted source;(4) keep a clean machine;(5) use strong passwords;(6) use multi-factor authentication; and(7) encrypt and password-protect sensitive data.In addition, the Service suggests taxpayers visit the “Taxes. Security. Together.” awareness campaign or review Publication 4524, Security Awareness for Taxpayers. Finally, tax professionals are advised to get more information through the Protect Your Clients; Protect Yourself campaign as well as the Tax Security 101 series.IR-2018-238IRS Tax Tip 2018-185—Follow these tips to protect data when shopping onlineLogin to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more

Line-ups: Milan v Lecce

first_img Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/ Stefano Pioli makes his debut on the Milan bench by hosting Lecce, with Rafael Leao sending Krzysztof Piatek to the bench and Lucas Paqueta in midfield. It kicks off at San Siro at 19.45 UK time (18.45 GMT). You can follow all the build-up and action as it happens on the LIVEBLOG. The Rossoneri sacked Marco Giampaolo after losing four of the opening seven rounds, bringing in former Lazio, Inter and Fiorentina boss Pioli. It’s an extra special day for the Coach, as it is also his birthday, but there will be no celebratory chants from the crowd, as the ultras in the Curva Sud announced they’ll be on a silent protest throughout. Davide Calabria and Samu Castillejo are suspended, with Giacomo Bonaventura and Mattia Caldara injured, so Andrea Conti is at right-back and Mateo Musacchio returns from his ban. Pioli moves to a 4-3-3 formation with Lucas Paqueta and Lucas Biglia in midfield, while misfiring Krzysztof Piatek is benched in favour of Portugal Under-21 international striker Leao in a more central role. He is flanked by Suso and Hakan Calhanoglu, despite reports that Ante Rebic would get his first start. Lecce have impressed with their attacking approach and high press following promotion from Serie B, even if the results haven’t always reflected the performances. Giannelli Imbula is out injured, but Coach Fabio Liverani picks Marco Mancosu as the trequartista supporting Filippo Falco and Khouma Babacar. There’s a familiar face, as Gabriel was for many years on the Milan books, but joined Lecce as a free agent. Gianluca Lapadula had a brief spell at San Siro and he is on the Salentini bench. Lecce have only ever beaten Milan once in 30 Serie A visits to San Siro, 2-1 in October 1997, along with two draws and 12 defeats. They’ve lost their last eight in a row here. Milan: G Donnarumma; Conti, Musacchio, Romagnoli, Theo Hernandez; Paqueta, Biglia, Kessie; Suso, Leao, Calhanoglu Milan bench: Reina, A Donnarumma, Bennacer, Piatek, Borini, Rebic, Krunic, Duarte, Gabbia, Rodriguez, Brescianini Lecce: Gabriel; Meccariello, Lucioni, Rossettini, Calderoni; Tabanelli, Tachtsidis, Majer; Mancosu; Falco, Babacar Lecce bench: Vigorito, Riccardi, Vera, Petriccione, Benzar, Lapadula, Shakhov, Farias, La Mantia, Rispoli, Lo Faso, Dell’Orco Ref: Pasqualast_img read more

Want to Build Your Brand? Share Your Content.

first_img Social Media Sharing information — via blog posts, white papers, Twitter or other platforms — is a great place to start. Wayne pointed out that this isn’t just something that works for consultants — he seen the same dynamics at work for doctors, lawyers and other more traditional professionals. Here’s a recording of my full interview with Wayne. Wayne Sutton blogger Inbound Marketing Topics: Branding Learn more about inbound marketing and how to combine blogging, SEO and social media for results. inbound marketing kit “You don’t give everything away for free, but you give some information, and people will share your information,” he said. That strategy has certainly worked for  Inbound Marketing Kit . Originally published Feb 23, 2009 9:31:00 AM, updated March 21 2013 What’s the best way for a small business to build its brand? Download our , video podcaster and consultant based in Raleigh, NC. He’s built a business by sharing his knowledge. Last week I spoke with him, and he explained that if you share your knowledge, and it’s useful, other people will share it, and your brand will spread. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , a last_img read more

5 Reasons B2B Product Marketers Should Increase Social Media Spending

first_img Social media spending may be on the rise, but smart B2B product marketers will need to reexamine budget allocations in coming years to enable important changes in the way products are marketed. Join HubSpot to learn tips and strategies to monitor your company’s brand and engagement in social media in just 10 minutes per day! . B2B product marketers that have long sales cycles have much to gain from social media. The success of long sales cycles depends on improved positioning in the consideration set of prospects as well as continuous touch points through the entire sales process. Social media provides the content and the conversations to positively influence both of these important B2B product marketing needs. 2. Clearer ROI Reporting and American Marketing Association (AMA) — An excuse often used by B2B product companies when dismissing social media is that they have a small set of customers and those customers do not use social media. Ignoring the fact that many of those customers likely do use social media, this points to a bigger opportunity. Because the cost of entry into a new market using social media can be so less than that of traditional marketing tactics, B2B product companies can take advantage of this opportunity to expand core markets in a way that was previously too costly. Originally published Mar 3, 2010 11:30:00 AM, updated July 03 2013 Date and time: study. This “CMO Study” surveyed both B2B and B2C marketing executives to examine how they plan to change their budget allocation The data machine known as 3. Real-Time Budget Adjustments investment in social media The research results show that . — While the social web is about conversations, it thrives because of data. Online conversations and actions provide valuable data to those marketers who are willing to take the time to understand it. This data has never been more important than in the case of showing the connection between sales and marketing. The pressure from executives to show ROI for marketing dollars . This is up from 3.4 percent for B2B product companies and 6.5 percent for B2B services companies in February 2010. Throughout the study, another trend surfaced. In every measurement provided by eMarketer, B2B product marketers were several percent points less than B2B services companies and B2C companies with their to set up a solid routine to monitor your online presence! long tail for marketing 1. Reduced Cost of Entry to New Markets is mounting. Social media allows marketers to have data that provides clarity between marketing tactics and closed sales. eMarketer — The days of setting a marketing budget at the beginning of the year and spending it each quarter are over. Marketing budgeting needs to become an agile process. Budgets need to be able to be adjusted daily instead of annually. Social media combined with inbound marketing provides real-time results for marketing efforts. As marketers improve how they analyze these results, the marketing budget can become agile and shift resources to strategies and tactics that show the best ROI and lowest cost-per-lead. While social media is often thought of as a consumer marketing medium, it is a more powerful opportunity for B2B marketers, especially those that sell products. Inbound marketing programs that include social media provide B2B product marketers with opportunities that simply didn’t exist under previous business and marketing models. 5 Reasons B2B Product Marketers Should Increase Social Media Spending in the next 12 months as well as the next 5 years.  social media spending will be near 20 percent of marketing budgets in 2015 Photo by borman818 via Flickr published results from a recent Social Media Live Webinar: How To Monitor Your Social Media Presence In 10 Minutes A Day Topics: B2B Product Marketers Missing an Opportunity Wednesday, March 10, 2010 at 1:00pm ET SEO — Social media as a marketing platform does not stand alone; it needs to be a part of an integrated strategy to succeed. The converse of that statement is also true. Social media is an important side dish in an effective B2B product marketing strategy. Social media for example, supports offline marketing and networking at events like trade shows and bolsters online marketing tactics like organic search marketing. 5. Long Tail Content Supports Long Sales Cycles Duke University’s Fuqua School of Business Reserve your spot now — At HubSpot, we have talked before about the value of the 4. Supports Other Inbound Marketing Efforts Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Ways to Waste Inbound Marketing Effort

first_img Inbound Marketing Having a “set it and forget it” mentality isn’t one that effective inbound marketers are familiar with. The inbound marketers who do it right understand the time and effort required to maintain a successful inbound marketing strategy, and they use every tool and resource at their disposal to make sure their hard work is actually paying off.Unfortunately, a lot of marketers out there aren’t leveraging all the opportunities inbound marketing offers to generate the best results. And if you’re putting the time and effort it takes to do inbound marketing, don’t you want to be generating the best results you possibly can? Make sure you’re not putting your inbound marketing to waste in the following ways…1. Not Optimizing Content for Search EnginesOne of the most valuable benefits of content creation is the ability to rank better in search engines. Because every blog post or landing page is another SEO opportunity, inbound marketers must make sure they’re taking the most advantage of every piece of content they create. If you’re not taking the necessary steps to actually optimize your content for the keywords you want to get found for in search engines, you’re being very wasteful. Conduct keyword research to understand which keywords to use in SEO, and make sure you’re using them in each piece of content you create. Go ahead — squeeze that content lemon for every last ounce of SEO juice you can get!2. Not Promoting Your Content in Social MediaSay you’ve become a dedicated business blogger and are regularly creating content. And if you understand its application to SEO, it’s probably not wasting away in search engines. But that’s only one piece of the puzzle. In addition to the organic traffic you’re generating to your content, you could be getting even more eyeballs on it if you were actively promoting it elsewhere. Are you leveraging every possibly opportunity to get your content out there? Are you sharing it in relevant social networks like Facebook, Twitter, LinkedIn, and Google+? Make sure to add social sharing buttons (e.g. “Tweet This,” “Share on Facebook,” “+1”, etc.) to all of your content. Consider also hooking up your blog to your social media accounts so articles you publish automatically get tweeted and shared with your networks. Social media is a powerful promotional vehicle for content because of its opportunity to get shared not just with your direct network, but with the friends and followers of those people as well. Don’t let it go to waste.3. Spending Time on Useless Social NetworksIn inbound marketing, time is money. This is why it’s extremely important to make sure you’re spending every minute of your time wisely. While participation in social media can be valuable to engage with prospects, fans, and customers; promote content; and generate leads (to name a few), don’t waste your precious time on social networks that aren’t relevant to your business. While Facebook, Twitter, LinkedIn, and Google+ are some of the most popular social networks out there, there may be others that your target audience populates even more. To make sure you’re spending your time most effectively, measure the ROI of the social networks you’re participating in. If you’re not generating leads and customers from one channel but are generating tons from another, it might make sense to focus on that channel more instead.4. Not Effectively Leveraging Lead Gen OpportunitiesWhile one big benefit of content creation is SEO juice, another major one is leads. Failing to leverage every opportunity you have to generate leads is a huge waste in inbound marketing. Don’t let it happen to you. Every single page on your website should include some kind of call-to-action (CTA) for a lead gen offer, whether it’s top-of-the-funnel content like an ebook or a webinar or a more middle-of-the-funnel offer like a free trial or consultation. Furthermore, every blog post or piece of content you create also needs to include a CTA (or multiple CTAs). You should also be using social media effectively for lead generation by tweeting and sharing links directly to lead gen offers like the ones just mentioned.5. Not Leveraging Email Marketing and Lead NurturingEmail marketing offers a very powerful way to promote the content you create and generate new leads. But remember, inbound marketing doesn’t stop at lead generation. Leads aren’t too useful if they don’t turn into customers, which is why lead management is such a pivotal part of inbound marketing. Get the most out your leads and prevent them from going to waste by implementing lead nurturing campaigns that use email to follow up with existing leads and send targeted content offers based on what they’re interested in. This will push them further down the sales funnel and closer to customer status.6. Not Measuring Your MarketingAs I hinted at earlier when discussing social media, analytics are a marketer’s best friend. By analyzing what’s working (and what isn’t) in your marketing, you can gain a better understanding of what’s worth your time and thus eliminate the waste that’s not worth your time. Use analytics to your advantage, but be careful not to waste your precious time on useless metrics.In what other ways can you put your inbound marketing to waste? (Hint: Avoid them at all costs!)Photo Credit: Jeffrey Beall Originally published Aug 29, 2011 2:03:00 PM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Tempting Email Promos Your Prospects Can’t Resist

first_imgIt’s not that your email marketing content isn’t spectacular. But your subscribers may be wondering, “Hey, am I ever going to get the hook up? The insider deal? That little bit of extra-special love reserved just for me?”The answer is yes … well, if you can think of a cool deal to send them. I mean, the straight up X% OFF and BOGO deals feel a little stale after a while, don’t they?If they feel stale to you, chances are your subscribers aren’t drooling over them, either. And if you’re unsure, just take a look at your click-through rates; if they’re stagnating or taking a nose dive, it’s time to get creative with the deals you’re sending to drive clicks and revenue. And as it turns out, social shares and forwards, too — research shows that emails with a promotion or discount receive the most shares (34.7%) as compared with other types of email content. Pretty sweet deal if you ask me.So what kinds of promotions can you send? We dug deep into the recesses of our brains (and our inboxes) to come up with a list of creative deals you can use in upcoming email campaigns that will perk your subscribers right up. Take a gander.10 Creative Deals to Send in Your Email Marketing Campaigns1) Limited SupplyA successful promotion — especially an email promotion that relies on getting someone to whip out a credit card when they’re trolling through an overloaded inbox — needs to instill a sense of urgency. What better way to create that sense of urgency than a dwindling supply? You can make that sense of scarcity even more pronounced using visual cues, like an inventory ticker or counter, to indicate how much of your supply is left and really light a fire under their tuckus. For a promotion of this nature, try targeting first time buyers or those who make infrequent purchases to get them more engaged with your brand; you’ve already established your value with return shoppers.2) “Use-It-or-Lose-It” CreditTechCrunch recently published the results of a Harvard research study on teaching incentives in which they found performance improved not when incentives were given after performance metrics were achieved, but when incentives were given up-front and could be taken away if performance metrics weren’t achieved. This is the principle of “loss aversion” in which people, once they have something, don’t want to give it up. Experiment with this concept in your email marketing deals, too.For example, you might offer a “Use-It-or-Lose-It” credit that gets shoppers to, well, shop. There are two approaches you could take with this: you could either give a credit that’s less than the cost of your products or services, ensuring you still generate some revenue; or you could trust that a one-time purchaser will return and make more purchases in the future, offering a credit that wouldn’t require a recipient to dole out any of their own cash.3) Give Away Your ExpertiseSometimes a valuable action isn’t a transaction — it’s an activity that leads to a transaction. These are the types of deals that matter for businesses with longer sales cycles and/or higher ticket items. Instead of focusing on price, you need an opportunity to build value, and you can do that by giving away your expertise as opposed to percentages off. Offer free consultations, free assessments, free diagnostics, free tutorials, free whatever to get high-quality leads to the point where they’re ready to make a purchase with you.4) Send This Deal to a Friend in NeedLeverage your network’s network (and by extension, expand yours) by incentivizing forwards and shares of your deals. This is particularly effective for segments of your database that are engaged with your emails — they’ll have high open rates and often, high click-through rates — but aren’t actually transacting with your business. In other words, they like you, but they’re not ready to settle down in a house in the suburbs with you. But they’d totally set you up with their friend!You can do this with any deal, but let’s use the last promo idea to demonstrate the principle. Let’s say you’re offering a free consultation to optimize someone’s blog, and this certain segment of your email list just isn’t biting despite all the regular indications that they’re qualified for this conversion event. Send them an email that asks them whether they know any friends who need a little help with their blog. Hey, if they do, they can be the hero that sends them access to a free consultation with an expert that can help them! And there’s something in it for them, too — if their friend books the consultation, they’ll get a $50 credit to a blog-writing service to help keep their content machine chugging.You get a new lead, your recipient gets to be a hero and some free blog content, and their friend gets help with their blog. That’s a win-win-win right there.5) Give Away Something Really, Really Valuable …… that doesn’t cost a lot to you. Many businesses have access to these things, but they overlook them because, well, it’s just no biggie to you. For example, a colleague of ours used to own a website that sold cigars, and he had access to some pretty fancy-pants lighters. His leads and customers loved them, so he sent an email to those people cutting them a deal — buy a certain amount of cigars, and you can have one of the lighters for free. Kind of like a reward for being a great customer! Sometimes people just need that extra cherry on top to incite them to action.6) Thanks for Sharing!Referral bonuses are a fantastic incentive for current customers to share their love for your brand with their network. Thank those who share your email content by giving them a discount on their next purchase, or a credit for your site. You can even reward both the referrer and the person he or she referred by offering them both the discount or credit. This helps keep everyone engaged with your company and coming back for more and more purchases — oh, and more referrals, too. If you’re looking for examples of this type of deal, two companies who do this really well are Jetsetter and ModCloth; check them out!7) Instant (or Eventual) RebateOffer an instant rebate (or depending on how long it takes, an eventual rebate) to incentivize recipients to complete a desired action. For example, you might offer cash back or a credit on an order when someone forwards that order confirmation email to a friend to show off their latest purchase. This incentivizes good behavior, and if you’re offering a credit for that behavior, it encourages the recipient to visit your site again and get shopping!8) Price Change NotificationFor this promotion, you’re at the mercy of your operations and finance department — but if you don’t leverage it when you have the opportunity, you and your leads are missing out! If something you’re selling is going to increase in price, let your leads know now. If someone’s considering purchasing your products or services (especially if a product is favorited or in their cart), an email alert that the price will increase but you’ll be able to get them in at the lower rate will create a serious sense of urgency. Plus, it will separate those who are serious about making a purchase with you, and those who are just window shopping right now. Be sure to include the date at which the price increase will take effect so the proper expectations are set, and you have that extra little bit of urgency to help motivate a purchase.9) Leverage Themes and TimelinessAnother way to use newsjacking principles to craft a creative promotion is by leveraging events or popular news items to get people’s attention. This is how you can take flat, stale deals like 50% OFF or BOGO and actually get people’s attention with them. For example, you’ve all heard of Fifty Shades of Grey, right? You may have even read it … though may not admit it 😉 Many hotels are finding ways to tie it into their industry, offering romantic packages where couples can, ahem, live out their fantasies. You don’t even have to go this far, though; you could simply send a “punny” discount, like a 50% OFF Shades of Grey promo, or a Two-for-One Valentine’s Day discount.10) Partner HookupFinally, don’t forget to leverage your partner network for email promotions. Ask them if they’re willing to send out your email promotions on your behalf, getting you access to an entirely new list, as well as giving you some credibility by receiving promotion from someone other than yourself. You could even work out a deal with partners in which your services are discounted exclusively for their audience — just be sure that value is clearly communicated in the email — to give their list a sense of VIP status. Making people feel like they’re getting the insider deal in this way is another fantastic way to not only generate new leads and revenue, but also make your partner look great as a provider of these types of VIP hookups.What other creative deals can you think of to send in your email marketing campaigns?Image credit: Lomo-Cam Originally published Aug 14, 2012 12:30:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Email Marketinglast_img read more

7 Inspiring Examples of Real-Time Marketing in Action

first_img Marketing Case Studies How Real Companies Are Leveraging the Power of Real-Time MarketingThat’s all well and good, but in the real world, how are marketers working in real time? There are lots of examples from brands you probably recognize, and most break into one of two buckets: event driven, and customer driven. The former category is what this post will focus on. Event driven real-time marketing embraces public events — think a major sporting event, the Oscars, or Fashion Week. Brand events like trade shows or product launches fall into this category, too. You can even count breaking news in this bucket. Let’s review seven examples of real brands going real-time with their marketing to spark your creativity.Pepsi During Fashion Week 2011Pepsi launched their Diet Pepsi skinny during Fashion Week 2011. Rather than advertise, the product was integrated into the event. Pepsi hired a journalist with full press credentials to the event. When she published, Pepsi amplified the content on social channels and also used Twitter and Foursquare to flag notable events. Brand positioning: “get the skinny” on fashion and pop culture.Pizza Hut & Foursquare Team Up During the Super BowlPeople who checked in to the game unlocked a ‘Super Swarm Sunday’ badge with an offer: “spend $10, get $5 off” at Pizza Hut when paying with American Express. As of 6:20pm EST, 175,365 people had checked in (the number was growing by 1,000 per minute). By the time the badge expired, 303,445 people had checked in.Oxygen Network Pilots OxygenLiveWith over 2 million viewers per episode, “Bad Girls Club” is the Oxygen Network’s top show. Early in its fourth season, the network piloted “OxygenLive” on the East Coast. The show, a “social viewing party” with talent from the show, pulled comments and conversations from social networks into a hub. Ratings for adults 18-49 were up 92% from the previous season in the East, while in the West, where “OxygenLive” didn’t air, ratings rose a mere 14%.Walgreens’ SoLoMo Foursquare ProgramCustomer driven real-time marketing tends to be customer service focused. In fact, new research from The Social Habit finds consumers reaching out to companies on social channels expect a response within 60 minutes. That’s why it’s freat that Walgreens’ SoLoMo (social, local, mobile) Foursquare program reaches in-store shoppers. Consumers who check in at a Walgreens location on Foursquare instantly receive a coupon for a special offer. Even more innovative: the coupon can be scanned directly from the phone.Pretzel Crisps’ “Social Sampling” ProgramThis real-time program monitors Twitter conversations to identify customers who are “in need of a snack.” @PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. Pretzel Crisps has garnered over 4.2 million earned media impressions since the launch of the program in July 2010, has delivered some 3,600 free samples to consumers, and the company has seen sales increase up to 87 percent over the previous year.@ChicagoCabbie Generates Repeat Business With Real-TimeThe man managing #ChicagoCabbie proves you don’t have to be a big brand to get a big bang out of real-time marketing. The Twitter handle belongs to cabbie Rashid Temuri, who gets 90-95% of his repeat business through social media channels, primarily Twitter. Customers can follow him and check his location on Google Latitude or Find My Friends. When they need a cab, they know if he’s nearby and can tweet for a ride. Bonus: free WiFi in his cab!EuroControl Oversees European Air SafetyDuring the Icelandic volcanic eruption in 2010 that grounded all flights in the region, their homepage featured updated maps of the volcanic ash movement, explaining the implications. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers. They consistently used Twitter hashtags #euva and #ashtag to inform customers. After introducing the hashtags, customers themselves started sharing stories and tips with them.Getting Real About Implementing Real-Time MarketingLarger organizations dedicate significant resources to real-time marketing. Applebee’s has 7,000 employees in 1,000 locations handling real-time at a local and community level. Dell and Gatorade have vast listening centers equipped with sophisticated listening technology to measure brand sentiment. But all real-time strategies, large or small, begin with listening and learning — long before talking or doing. Measuring conversations and sentiment is the first step in determining how real-time programs will develop. You can start with free monitoring tools, or invest in one of the many paid social media monitoring technologies.The highest cost of real-time marketing can be the team that makes it happen. After all, always-on means 24/7 staffing. Arm teams with the necessary tools, and train them to respond in accordance with social media policies and in the brand’s voice. Most importantly, empower them to work in an agile environment, free of the chain-of-approval strictures that are completely antithetical to real-time marketing.How do you leverage the power of real-time in your marketing?This is a guest contribution by Rebecca Lieb, an analyst at Altimeter Group who covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. You can follow her on Twitter @lieblink.Image credit: gi Originally published Oct 12, 2012 9:00:00 AM, updated July 28 2017 Real-time marketing means reacting in real, or near-real time. It’s about relevant messaging, and it’s achieved in social channels by listening to and anticipating customer needs.Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Digital channels have long enabled real time optimization of display advertising, but as social listening and monitoring tools proliferate nearly as quickly as social media channels, real-time matters more to marketers. This is true not just because of social media, but also because social is now what provides the creative impetus for paid and owned media. Based on research my colleague Jeremiah Owyang and I very recently jointly published, the new real-time marketing work cycle looks something like this:Real-time marketing demonstrably works — not just in social channels, but across the marketing spectrum. A recent GolinHarris study finds real-time not only positively impacts standard marketing goals — word-of-mouth, attention, preference, likelihood to try or buy — but it also turbocharges other marketing initiatives, including paid and owned media effectiveness.center_img Topics: Don’t forget to share this post! 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What Your Nonprofit Can Do to Engage Millennials

first_img Originally published Oct 18, 2013 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Millennials, or Gen Y, make up the largest generation in American history. In 5 years, this demographic will be spending $200 billion annually, not to mention $10 trillion in their lifetime. So … where does charity fit into this picture, and how can your nonprofit start engaging with Millennials? Well, I’ve got good news and I’ve got bad news.Bad NewsEngaging with Millennials to give and get involved in your nonprofit takes work.It also often requires a shift in thinking.Many people are already doing it.If you don’t do it well, your nonprofit won’t thrive — and could go face many difficulties in growing.Good NewsMillennials aren’t that different from “regular” donors.They want to be engaged in charities and causes.They have social influence that can spread your organization’s message.They have (or will have) more resources to give than you think.To ensure you take advantage of this substantially large group, I’ve laid out four ways in which your nonprofit can get on its way to connecting with Millennials (like me) and getting a piece of that $10 trillion dollar pie (which, by the way, will most likely be online pie).Inspire: Tell StoriesWe don’t get inspired about you — we get inspired by the work you do and the people you help. Those are the stories that make us feel alive and want to take action. Those are the stories you need to tell.Look at Invisible Children, for example. Those behind the Kony 2012 campaign are great at firing up Millennials, with stories of injustice and corresponding stories of success. The group offers tangible missions and challenges for their Millennial donors to take on.Impact: Show ItWe view giving strategically and to charitable organizations as just one of the ways we can use our resources to help our communities. We want to know and see the difference we can make if we give and get involved, so tangible impact is key. A great way to display impact on your site is by showing relevant stats and results.Nobody shows impact in simple, accessible ways better than charity: water. Yes, they have cool design, great videos, and a slick website, but those things alone don’t keep donors — Millennials or otherwise — around. Showing people how their donations are making an impact and what they are helping to achieve is essential for engaging Millennials. (Learn more about charity: water’s strategy here.)Incentivize: Tangible and Intangible BenefitsIn the world of fundraising incentives, premiums can be a controversial topic, as they can muddy the waters of altruism and giving for the sake of giving. What can’t be undervalued is providing incentives that are both intangible (like making someone feel special) and tangible (like offering matching funds or a trip to see the work for the winner).I helped run a social fundraising campaign for Dalit Freedom Network last spring, and we offered a simple one-to-one matching opportunity for two months as part of the campaign, which helped increase online donations over 300%! Matching won’t always work that well, but it works more often than not — and especially with Gen Y donors.Involve: In Meaningful WaysIf you want us to lick envelopes and that’s it, forget about it. But if you see our time as a useful asset, then you’re off to a good start. If there are opportunities for us to grow, connect, and even develop as people and professionals, now you’re offering something that really appeals to us.Opportunity International has started its own young professionals group, called Young Ambassadors for Opportunity, that focuses on frequent, local events to connect people together. They also provide special leadership and board opportunities as well as trips for people to see the work being accomplished firsthand. It all adds up to meaningful ways for Millennials to plug-in and keep connected.If you can make strides in inspiring your donors through stories, demonstrating your impact in concrete ways, providing extra incentives and meaningful involvement opportunities, I have no doubt you’ll have success in engaging with Millennials.If you’re looking for a more in depth discussing about these four areas, register for our webinar on October 24 at 3 p.m. EST, when we will dive deeper into engaging Millennials.Brady Josephson, a Millennial himself, is the Strategic Director at Charity Express, a Vancouver-based digital agency for nonprofits, and Client Success Team Lead at Peer Giving Solutions, a web platform company empowering storytelling and enabling fundraising. He’s also an adjunct professor at North Park University’s School of Business and Nonprofit Management in Chicago, where we received his Master’s degree in Nonprofit Administration. You can read his thoughts at recharity.ca and follow him on Twitter at @bradyjosephson. Topics: Nonprofit Marketinglast_img read more

A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]

first_imgA Sales and Marketing Love Story from HubSpot All-in-one Marketing SoftwareWant to see what some of our findings about the sales-marketing relationship? Here are eight interesting statistics that came from our survey:1) 41% of marketers don’t use buyer personas. (Tweet This Stat)2) 95% of marketers said that lead quality is important to them. (Tweet This Stat)3) Only 5% of marketers feel they give sales a perfect-fit lead. (Tweet This Stat)4) 40% of marketers don’t know what a marketing- or sales-qualified lead is. (Tweet This Stat)5) 59% of marketers have no formal agreement with sales to determine both teams’ responsibilities. (Tweet This Stat)6) 87% of salespeople think they do a good job of following up with leads marketing gives them, but only 64% of marketers agree. (Tweet This Stat)7) 88% of salespeople think that their marketing teams are a crucial source of revenue. (Tweet This Stat)8) 72% of marketers believe their sales team is collaborative. (Tweet This Stat)Since this topic is close to our hearts at HubSpot and LinkedIn, we want to fix this broken relationship. That’s why we created the ebook, How to Create a Love Story Between Sales & Marketing. Download your copy below to learn how your sales and marketing teams can live happily ever after! It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).In the middle of this bickering, it’s hard to know what marketers and salespeople really think of each other. Is it truly a dysfunctional relationship, or is it simply a few miscommunications that, if solved, could turn their relationship into a classic love story? To find out what’s really going on, HubSpot and LinkedIn Sales Solutions joined forces to uncover the truth. Together, we surveyed marketers and salespeople around the globe to get to the heart of the matter. In the SlideShare below, you’ll see our findings from the survey and the answer to the timeless question, “Are sales and marketing in a loveless marriage, and if so, how can it be fixed? Originally published Feb 14, 2014 4:00:00 AM, updated February 01 2017 Marketing and Sales Alignmentcenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more